Tag Archives: Sumathi Ramanathan

VisitBritain is organising a three-day destination showcase in Pune for travel agents. The showcase started with a panel discussion on the travel trends which included panellists from the industry. Followed by two days of B2B appointments with the sellers. There were 76 buyers from across 9 cities and 28 suppliers from 25 organisations present at the showcase. Previously, VisitBritain had hosted the destination showcase in Delhi and Mumbai and this year in Pune. On the occasion, Sumathi Ramanathan, Director-Asia Pacific, Mid East & Africa, VisitBritain, commented, “We want to explore the opportunities that the Pune market has to offer and we see good potential is this market as well when compared to the other cities in India.”

The latest UK Visa and VisitBritain statistics show that more visitors than ever before are visiting the UK from India. Visa statistics for the year ending June 2016 show that over 380,000 visit visas were issued, an increase of six per cent or 20,000 visitors. Meanwhile the latest VisitBritain figures from the Office of National Statistics, International Passenger Survey show that over 422,000 visitors came to the UK from India last year, an eight per cent increase from 2014 and a 20 per cent increase from 2012. Sumathi Ramanathan, VisitBritain Director for Asia Pacific, Middle East & Africa said, “India is a priority growth market for Britain and is one of the seven markets globally to receive additional funding for tourism promotion. Our partnership with the airlines, travel industry and Indian movie industry has enabled us to reach new customers in the major cities of India. Increasingly, we are seeing demand for British itineraries covering London, Manchester, Oxford, Birmingham and Edinburgh. As the market evolves, we will continue improving and enhancing the travel offer for the Indian visitor.”