Tag Archives: Sunil Mathapati

Bahrain Tourism and Exhibitions Authority (BTEA) recently organised a consolidator’s familiarisation trip to Bahrain to showcase Bahrain’s famous tourist attractions to help grow the country’s tourism industry. This year, Bahrain is looking at the growth of about 46 per cent tourists from India in 2018. Sunil Mathapati, Country Manager said, “As part of the plan to highlight Bahrain’s overall tourism offering and to tap on the high potential consumer market that India has be it Luxury travellers, adventure enthusiasts, Wedding & MICE segments; we will be proactively doing marketing activities and trips to attract tourism and make a traveller aware about the destination which is rich in history and culture and has various adventure activities, which is just four hours from India.” Some places where delegation visited were Bahrain International Circuit, historical forts, cultural sites in the old capital Muharraq, beaches, The Al Fateh Grand Mosque, and The National Museum. They also visited five-star hotels to review and understand their offerings. They further went to check out the island flavor, exploring varieties of food options. The trip also showcased new tourist attraction like Jarada Islands and the group was taken to new hotel Jumeirah Royal Saray Bahrain as well for inspection.

Bahrain Tourism has partnered with six travel agents each in seven Indian cities along with including the Grand Prix package on their website for The Formula 1 2018 Gulf Air Bahrain Grand Prix to be held from April 6 to 8, 2018 at the Bahrain International Circuit (BIC). Bahrain Tourism is doing a 360-degree promotional campaign for the same as it is one of the biggest sporting events in Bahrain. Sunil Mathapati, India representative, Bahrain Tourism, says, “We have not specifically conducted a familiarisation trip to showcase BIC but have organised an educational trip for the event to promote it to consumers. We have been constantly promoting the event on social media platforms and doing print, radio and digital campaigns as well.” He says that it is important for destinations to promote exclusive events, specially sporting events such as this to showcase the destination and rake in the numbers. “Each sport has its enthusiasts. India also has its fair share of F1 fans. It becomes extremely important for a destination to promote the same. It also gives a boost in numbers as nowdays people are looking for multiple things to do when they travel,” Mathapati adds.