West Bengal has scaled up one point to become the 8th preferred destination among the domestic tourists and 6th preferred among the international tourists for 2015, informed Surajit Bose, Additional Director and Ex-officio Joint Secretary – Tourism, Government of West Bengal. “In 2015 West Bengal recorded a tourist footfall of 7,16,82,950 as against 5.04,15,685 in 2014,” he said. “The budgetary allocation for Tourism Department has increased manifold over the years, from a meagre Rs 44 crore in 2011-12 to Rs 257 crore in 2015-16. This has certainly encouraged us and given more room for growth.” With a revamped brand identity, the state government is working on a slew of initiatives such as a home stay policy, several mega projects, launch of mobile app, among others, and aims to position itself among the top three most visited states.
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