Tag Archives: Sustainable Travel Report

More than half of Indian travellers now prioritise community focussed tourism: Booking.com’s Report

Booking.com released the 10th edition of its annual Sustainable Travel Report that explores consumer attitudes and intentions with regards to the social and ecological impact of travel. The report reveals how Indian travellers are leveraging their travel choices to empower local communities and support sustainable tourism. Highlights: 59% of Indian travellers are now conscious of travel’s impact on communities as well as the environment and 63% want to leave places better than when they arrived. This year, travelling more sustainably remains important for most Indian travellers (96%) and a remarkable 99% say they want to make more sustainable travel choices 74% of Indian travellers feel that tourism has a positive impact overall on the place where they live. This year the report explores not just how the travellers feel but how, as residents they perceive the impact of tourism on their communities With insights from 32,000 travellers in 34 countries, including India and amid growing discussion of the impact of tourism on destinations, the research shows a shift in traveller perceptions of what sustainability encompasses. For the first time, more than half of Indian travellers (59%) are now conscious of travel’s impact on communities as well as the environment and 63% now want to leave places better than when they arrived. The research takes a community-centric lens this year. Asking respondents not just how they travel but how they also experience inbound visitors where they live, this approach sheds light on the benefits and challenges of tourism from their perspective as both travellers and locals. The report reveals that while 74% of Indian travellers feel that tourism has a positive impact overall on the place where they live, adjustments are …

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