Tag Archives: TAIWAN Tourism

Taiwan Tourism made a grand return to the Indian capital, hosting its first post-pandemic roadshow at Le Meridien, New Delhi. The event saw a buzzing turnout of 110+ travel agents and 12+ renowned travel trade media, all excited to rediscover what makes Taiwan the next big destination for Indian travellers. With Air India and EVA Air as airline partners, the spotlight was firmly on promoting seamless travel routes connecting India and Taiwan. The roadshow aimed to reignite interest in Taiwan as a premier leisure and MICE destination and saw enthusiastic participation from the travel industry. Attendees were kept engaged with a variety of incentives, including lucky draws, a fun-filled on-site social media challenge, and a lively Q&A session where quick thinkers bagged enticing prizes. Adding to the buzz, a lucky winner from Ice Group India walked away with a show stopping prize package which included a return airport transfer, a city tour, and Taipei 101 entry tickets for two, all topped off with round-trip EVA Air tickets from Singapore to Taipei. Speaking about the roadshow’s success, Noel Saxena, Representative of Taiwan Tourism in India, shared, “We are on a mission to take Taiwan tourism to new heights, and we’re thrilled to see travel numbers bouncing back post-pandemic. India’s MICE segment holds great potential, and events like these help us tap into that market and spread the word. We recently hosted a networking and education seminar with Thai Airways in Mumbai and have a roadshow planned for Mumbai at the end of September. Additionally, we are organizing a leisure FAM trip to Taiwan for leading travel partners from India to experience Taiwan firsthand.” Air India and EVA Air showcased robust routes …

Making up for the lost time, Taiwan Tourism Administration has enthusiastically started developing the India market. To what started with OTM earlier this year followed by B2B trade networking events in Delhi and Mumbai, the tourism board has now recently concluded its multi-city road show with the final leg concluding in India’s very own Silicon Valley, Bengaluru, on April 19, 2024. The roadshow in Bengaluru followed another well-attended roadshow in another IT hub, Hyderabad, the previous day. The roadshows were particularly aimed at showcasing Taiwan’s MICE attractiveness and were well attended in all the cities amidst renewed interest and enthusiasm from travel fraternities as well as corporates and event organisers. Speaking of the event, Joseph Cheng, Director of Taiwan Tourism Administration – Singapore Office, said, “Taiwan is a small country yet packs a huge punch as a destination for every segment of travellers, and particularly the MICE groups. An advanced economy and a developed Asian country, it’s an immensely powerful destination when it comes to mixing business with leisure and pleasure. Not only there are some great urban landmarks to host your events to the best of your satisfaction, but Taiwan also boasts great outdoor activities amidst its lush green mountain ranges, coastline and beaches, mountain lakes, exciting wellness offerings, it’s cultural treasures and heritage, and so much more.” “Furthermore, it’s a very welcoming and competitive destination and adds great value to corporate events, conferences and conventions, and incentives tours,” he further added The roadshow in Hyderabad, organized at the landmark Radisson Hotel in Banjara Hills on April 18, was attended by around 80 leading MICE and leisure companies. The Bangalore road show, the next day, was also attended by …