In a significant development, Tamil Nadu ranked second in foreign tourist visits, with 1.23 million foreign tourists visiting the state. To further increase the numbers by more than 20 per cent, the state government has decided to formulate and implement a creative and brand positioning strategy to target international and domestic markets.
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Tourism Mart of Tamil Nadu is all set to be held from May 20-22 in Chennai. The event is aimed to bring together all stakeholders and other government departments with travel agents and other tourism agencies. In addition, Tamil Nadu Tourism Department has launched a mobile app, called pinakin, which would provide information on tourism in Tamil Nadu and will have audio facilities. The app is available in two languages – Tamil and English, and covers world heritage tourist sites like Mamallapuram, Thanjavur Big Temple, Gangaikonda Cholapuram and Darasuram. The app can be downloaded for free from iStore and Playstore.
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