Tag Archives: TAT

TAT eyes travellers from tier II Indian cities, focus on boosting MICE, wellness & wedding tourism

Speaking at TTM Plus 2025, Thapanee Kiatphaibool, Governor, TAT, shared plans to attract more Indian travellers from tier II cities by enhancing air connectivity & promoting lesser-known destinations. Emphasising Thailand as a wellness hub, she said the focus will be on MICE, weddings & cruise segments, with itineraries to appeal Indians.

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Thailand officially launches ASEAN + India Shoppers 2025 campaign to bolster tourism

Thapanee Kiatphaibool, Governor, TAT, officially launched the ASEAN + India Shoppers campaign in Thailand. Aligned with the government’s 5 Must-Do Experiences, this campaign aims to strengthen the country’s reputation as a premier shopping and cultural tourism destination, targeting tourists from ASEAN countries and India with exclusive offers and immersive experiences.

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TravelBullz and TAT launches ‘Welcome Back to Thailand’ campaign to welcome back Indian tourists

“Welcome Back to Thailand is an initiative of TravelBullz in association with the Tourism Authority of Thailand and over 40 Hotels in Thailand to enhance the number of Travellers to choose Thailand as a destination this summer of 2022” said, KD Singh, Founder & President, TravelBullz. This pan India campaign is to engage with the B2B as well as Thailand partners to focus on new segments.

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TAT New Delhi hosts product presentation & networking lunch in Kolkata

To update the Kolkata Travel trade about the gradual re-opening of Thailand for tourism from India, Tourism Authority of Thailand New Delhi supported by Royal Thai Consulate Kolkata, organized the Amazing Thailand Presentation & Networking Lunch at ITC Royal Bengal on 10th November 2021. Around 75 guests including travel agents, media and wedding planners attended the event. The session started with a welcome address Kasemsan Thongsiri, Acting Consul General – Royal Thai Consulate, Kolkata, who spoke about the consulate matters focusing on their efforts and procedures to assist travel to Thailand for Indians. He also informed the trade about updated guidelines on entering Thailand, protocol for travellers from India as well as documents and process for obtaining Thailand pass and visa. Next information on Thailand Re-opening and situation update was given by Vachirachai Sirisumpan, Director- Tourism Authority of Thailand – New Delhi. He highlighted TAT’s new marketing campaign “Visit Thailand Year 2022” that will emphasize Thailand’s strength in biological diversity and cultural richness under the Amazing New Chapter’s concept. This was followed by a product presentation promoting popular destinations in Thailand like Bangkok, Pattaya, Phuket, Koh Samui and Chiang Mai. The presentation also introduced new products and activities in Thailand that Indian travelers could enjoy. The afternoon ended with a Q&A session where members of the travel trade engaged with the TAT representatives and the Royal Thai Consulate to clear their doubts on flights, procedures, SOPs etc to visit Thailand from India and expressed their desire to visit Thailand soon. This event was a great initiative to reach out to the travel trade in Kolkata and update them about the tourism situation in Thailand as well as to highlight steps …

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Final week of #ThailandBetterTogether campaign brings luxury & wellness centre stage

In the final week of #ThailandBetterTogether campaign, Tourism Authority of Thailand (TAT) India offices will highlight luxury and wellness. Vachirachai Sirisumpan, Director, TAT, New Delhi, shares, “For the final week, our theme will be luxury and wellness in Thailand, and our team will bring you up to the northern part of Thailand, where we’ll be learning about Chiang Mai and Chiang Rai, which are the two charming provinces in the Northern part of Thailand. Chiang Mai is regarded as the Rose of the North because of the charm of its people, culture and nature. One can do a lot of things in Chiang Mai from eco-tourism, adventures, shopping, local experiences, learning about cooking, and last but not the least is spa, Thai massage and the hospitality of the people in the Northern part of Thailand. Going up a little bit is Chiang Rai, which is very nice and charming and its highlight is that it’s a place of art. There is a very beautiful temple, called White Temple or Wat Rong Khun, as well as another temple called Blue Temple or Wat Rong Suea Ten. These two temples represent the craft and art of the Thai people. Apart from this, there are a lot of adventures and other activities that one can do in Chiang Rai as well.”

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Training course launched on UN sustainability goals

Tourism Authority of Thailand (TAT) has funded a training course and manual to help both Thai and ASEAN travel and tourism executives understand the UN’s Sustainable Development Goals (SDGs). The course, conceptualised and compiled by Imtiaz Muqbil, Executive Editor, Travel Impact Newswire, will facilitate brainstorming of ideas to enhance the visibility of the SDGs. The training manual will be available free of cost.

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97% of Indian golfers rate Thailand amongst best golfing destination

Almost 97% of Indian golfers rated Thailand as one of the best golfing destinations, according to a survey conducted by Tourism Authority of Thailand (TAT) New Delhi Office & Sports & Leisure Worldwide (SLW), on ‘Golfing in Thailand’ with Golfers in India during 10-27 July 2020. It also revealed that majority of golfers, almost 88% are planning to travel abroad to play golf post COVID-19 and 92% kept safety as their prime concern for the outbound travel.

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TAT gets huge support from Indian social media influencers

The Tourism Authority of Thailand (TAT) recently organised a one-week online contest to stay connected with Indian social media influencers encouraging them to create a nice video or photo story from their stock of materials of a fond #ThrowbackThailand memory.  Initiated by TAT New Delhi and Mumbai Offices, the contest represented a token of gratitude that TAT wanted to convey to Indian social media influencers. In a normal situation, they would usually travel to various parts of Thailand and share their experiences during the year. But this year, making trips to Thailand has not been possible due to the COVID-19 pandemic. Vachirachai Sirisumpan, Director, TAT New Delhi Office, said the activity was conceptualised with the Millennials in mind, considering that they would be the early travellers once the situation returned to normal. “We would like to thank all participants for joining this online event and keeping the spirit of travel and tourism moving during this challenging period,” he said. Taking place during the last week of May 2020, the online contest attracted over 100 high-quality unique entries, including many top award-winning ones. The contest was a huge success in terms of reaching out to the public through India’s social media influencer community, achieving more than 2.4 million impressions across the country. After a very careful selection process considering both quality and engagement, the winners were picked by the appointed committee. Out of the hundreds of participants, five were selected as Grand Winners and each received a GoPro Hero 8 Sports and Action Camera while 10 were chosen runner-up winners who also received gifts. Cholada Siddhivarn, Director of the TAT Mumbai Office, extended her warmest congratulations and appreciation to all social …

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Tourism Authority of Thailand has unveiled a three-part strategy for ‘new normal’ tourism recovery

The Tourism Authority of Thailand (TAT) is moving quickly to draft strategy to support the Royal Thai Government’s third phase of easing business activities and restrictions after its most recent announcement on June 1, which is effective immediately. The relaxation helps some tourism-related businesses while other venue operators must wait and continue to follow guidelines issued by the Department of Health, Ministry of Public Health. Moreover, all international flights to Thailand are still banned until 30 June, 2020, due to the Civil Aviation Authority of Thailand (CAAT)’s announcement. TAT Governor Yuthasak Supasorn said, “TAT is working actively with our tourism partners and other industry partners to monitor and identify opportunities.  TAT has formulated a strategy to support domestic tourism first and learn from experience, so that Thai tourists feel confident about their first travel choices around the Kingdom after the situation of the COVID-19 eases.” To begin with (phase one) TAT has identified basic truths of the new reality moving forward: To restart, the tourism industry must be under disease control measures until a vaccine is developed to prevent this disease. This will affect and change all behaviour and patterns of traditional travel and tourism activities starting from the aviation experience. Phase two and three begin once operational level products are functioning and a proper reduced carrying capacity is established so phase two can commence after international flights are allowed again. 

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