Tag Archives: Tata Group

Air India launched a new logo on Thursday as a part of their rebranding step after being acquired by Tata Group. The new logo and colour scheme were unveiled at an event in Delhi. N Chandrasekaran, Chairman, Tata Sons, launching the new logo during the event said, “signifies limitless possibilities.” The new colour scheme retains the bold red lettering of Air India but in a different font. The colour scheme also features a patch of red on the underbelly of planes with Air India written in white. The new look also re-imagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system. It symbolises a ‘Window of Possibilities’. Subsequently, it was announced that Air India and Vistara, another subsidiary of Tata Sons, would be merged to create a more unified entity. This merger is projected to be completed by March 2024.

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