Tag Archives: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with content creator Prajakta Koli to launch an exclusive, influencer-curated itinerary designed to offer Indian travellers an overview of the emirate’s award-winning attractions and inspiring experiences. Unveiled at an event in Mumbai attended by the media and trade partners, the collaboration seeks to raise awareness of Abu Dhabi’s diverse offering – including new experiences such as teamLab Phenomena Abu Dhabi and Surf Abu Dhabi – empowering travel professionals to optimise their packages. Prajakta Koli is one of India’s most influential content creators, celebrated for her relatable and humorous storytelling that resonates with over 17 million followers across platforms. Known by her online persona ‘MostlySane’, she has gained widespread acclaim for creating engaging content spanning comedy, lifestyle and travel. Koli’s itineraries highlight Abu Dhabi’s versatility as a destination for short breaks, luxurious retreats, family vacations, and culturally immersive holidays alike. By putting the spotlight on the emirate’s appeal as both a standalone holiday destination and an ideal stopover, supported by Koli’s unique perspective as a content creator, the campaign targets various traveller segments such as families, couples, luxury seekers, millennial adventurers, and culture enthusiasts. During the event, travel agents were introduced to Abu Dhabi’s latest offerings, providing fresh opportunities to craft updated itineraries spanning three to five nights. The engagement also served as a platform for knowledge sharing, enabling industry stakeholders to deepen their understanding of Abu Dhabi as a destination for culture, heritage, entertainment, adventure, nature and more. India remains one of Abu Dhabi’s key source markets, and the latest initiative underscores DCT Abu Dhabi’s commitment to maintaining close ties with the valued Indian travel trade. …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a strategic partnership with Trip.com Group, a leading global travel service provider, in an online ceremony at Arabian Travel Market. The partnership’s social and economic initiatives will encourage and entice visitors worldwide to visit Abu Dhabi, promoting the UAE capital as a top-tier travel destination in 13 markets across Asia and Europe, including in India, China, South Korea, Japan, USA, UK, Germany, France, and the Netherlands. The partnership marks the first time DCT Abu Dhabi has engaged Trip.com Group as a whole, rather than with its various singular entities, increasing consistent visibility across its five popular business and consumer global travel platforms. Over a period of 12 months, Trip.com Group’s primary focus is to achieve 57,000 room nights in Abu Dhabi through marketing on its five portfolio channels. These B2B and B2C subsidiaries include Trip.com, a global travel service provider with an extensive hotel and flight route network; Skyscanner, the world leader in global flight meta-search; Travix, a global OTA operating in 39 countries; Ctrip and MakeMyTrip. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi said “We are very pleased to announce our global agreement with Trip.com Group, a partnership that will share Abu Dhabi’s story with international visitors – beginning with the summer season and beyond. Through strategic partnerships such as this and our ever-expanding tourism and culture offering, we are further elevating Abu Dhabi as a top-of-mind destination, providing travellers around the world with diverse, immersive and enriching experiences to discover at their own pace.” Jane Sun, Chief Executive Officer at Trip.com Group said “We are pleased to announce, …