Tag Archives: Thomas Cook India & Georgia Tourism

Leverages on Thomas Cook India’s leadership position and its diversity of segments across Leisure and MICE In a strategic initiative to boost travel to Georgia from the high-potential India market, Thomas Cook (India), India’s leading omnichannel travel services company, has signed an MOU with Georgia National Tourism Administration (GNTA). This powerful collaboration focuses on building awareness and inspiring demand towards driving increased visitations to Georgia. Thomas Cook India’s internal data reveals strong travel appetite from Indian consumers for fresh, new destinations and easy visa regimes. This partnership aims to showcase Georgia along three key axes: attractiveness, accessibility and affordability. To inspire Indian travellers and catalyse demand, Thomas Cook India’s partnership with GNTA will focus on key objectives, including – Creating strong awareness for Georgia in the India market Building inspirational content for the destination Promoting MICE to Georgia Joint marketing collaboration to promote Georgia in the India market Rajeev Kale, President & Country Head, Holidays, MICE, Visa, Thomas Cook (India), said, “From the charming streets of Tbilisi, rich in history and culture, the majestic landscapes of the Caucasus mountains, the ancient cave cities of Uplistsikhe, and globally renowned wine culture with its neolithic grape wine cultivation dating back to almost 8000 years, Georgia offers a wealth of unforgettable experiences, and at great value for the discerning Indian traveller. We are delighted to collaborate with the Georgia National Tourism Administration to jointly promote Georgia as a go-to destination across our customer segments. To inspire demand, our strategic intent will focus on education and training, familiarisation trips and joint marketing collaborations to target India’s high-potential segments including millennials/young working professionals, families, couples, solo travellers, B-Leisure and corporate MICE groups. Our efforts will …

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