Tag Archives: Thomas Cook (India) Ltd

Thomas Cook (India) has identified Maharashtra as a significant growth market for its foreign exchange business and to leverage this opportunity, it has opened a branch at Hinjewadi, Pune. Hinjewadi, one of the India’s largest Special Economic Zones (SEZ), is home to India’s corporate houses and MNCs, including top IT majors. Via its new outlet, the company aims at harnessing this significant yet underleveraged opportunity for its foreign exchange business. The new branch takes the total foreign exchange network for the company in Pune to six and and 30 in Maharashtra. The outlet will also offer prepaid travel cards. Thomas Cook India also has a forex app. Mahesh Iyer, Chief Executive Officer, Thomas Cook (India) Ltd said, “Maharashtra has been identified as a key source market and Pune is a strong growth driver that continues to deliver over 30% YoY for our Foreign Exchange business. We have hence selected the prime location of Hinjewadi for our new outlet in Pune- its viable catchment of consumers across families, young professionals and business travellers offers us significant opportunity.”  

Thomas Cook (India) Ltd has carefully curated a segment to address the unique needs of mothers and mothers-to-be (mother and baby-moon packages) and incorporates the special interests of India’s women travellers with engaging experiences like shopping, sampling global cuisine while learning to cook it, as well and local cultural tours and rejuvenating spa-wellness programmes. Thomas Cook India’s Mother’s Day tour packages feature easy to access short-haul International destinations like Singapore, Dubai (including a stay in the resort destination of Ras-Al-Khaimah), Thailand, Sri Lanka, Oman, Maldives and Mauritius. Rajeev Kale, Thomas Cook India’s President & Country Head-Leisure Travel, MICE, Thomas Cook (India) Ltd. said, “India’s Mommy travellers are clearly the next growth drivers and our product teams at Thomas Cook India have developed unique packages, personalized to serve their needs. We understand that the Protagonist Traveller of today looks beyond the ordinary & likes to customize her packages, which is why we have taken into consideration not just accommodation and sightseeing, but also exciting elements like water sports, local cuisine & cooking, shopping; equally safety and cultural sensitivities of each country.”

Thomas Cook (India) Ltd. in a strategic initiative to expand India’s travel market, has conceptualised an annual property, “The Grand Indian Holiday Sale”, carefully timed to coincide with the peak booking window for summer vacations- India’s largest holiday season. The focused intent to catalyse holiday demand is delivered via a range of specially curated offers and discounts targeting India’s quintessential ‘value seeker’. This intense 10 day sale offers India’s travellers a range of attractive deals and discounts on both domestic and international bookings, covering flights, hotels and holiday packages. To capture its diversity of customers, digitally native and retail, and ensure convenience and easy access, “The Grand Indian Holiday Sale”, is available across Thomas Cook India’s omnichannel network – its online platforms (mobile & website), call centers & extensive offline outlets. Thomas Cook India’s ‘The Great Indian Holiday Sale’ extends across the company’s portfolio of India and International destinations and will be promoted via an intense marketing blitz across outdoor, print and digital over a two week period, across key metros of Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “The Grand Indian Holiday Sale’’ has been conceptualized as a powerful annual property making holidays affordable for every Indian. The initiative is designed to leverage the critical booking period for India’s peak vacation season with exciting deals, thus driving demand and conversions. As a pioneer in the industry, our grand sale in the travel and holiday category intends to build a strong annual property that Indian travellers look forward to every year.” He added, “In addition to the range of attractive …

South African Tourism has joined hands with Thomas Cook to offer travel packages and deals for Indian travellers especially during Diwali and Christmas holidays. They can now have the opportunity to take advantage of the special, fun-filled, activity and experience rich holiday itineraries from Thomas Cook in association with South African Tourism. Hanneli Slabber, Country Manager, South African Tourism,said, “We constantly endeavor to create exciting and innovative experiences for our visitors. We would love for more Indians to come and witness the wonder that is South Africa – to truly experience and know the country like the locals. In close partnership with a leading travel trade partner like Thomas Cook, we hope to ensure that our Indian visitors have the best and most memorable experience from the minute they begin planning their trip. With a favorable exchange rate, Indian travellers going to South Africa will get an exceptional value on the ground as they can partake in so many more activities and experiences in their desired budget.” Rajeev Kale, President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd says, “For our Teams at Thomas Cook India, our partnership with South Africa Tourism has had a significant positive impact- South Africa has now emerged as one of our fastest growth long haul destinations for Indian outbound travelers!  Our upcoming campaign is strategic and focused on a 3 pronged delivery: strong growth of over 15%; inspire demand not only for  popular choices across individual and group travellers (Cape Town, Garden Route, Johannesburg, Sun City), but equally showcase newer regions like Kruger, Franschhoek, etc., and thirdly, catalyse uptake for fresh new opportunities like self-drives and winter-travel.”