Tag Archives: Tier II towns

“NIMA Members and other M!CE operators sitting in tier II, III cities are contributing a lot to the M!CE business. Business from these cities has increased by 15 – 20 per cent as compared to 2022 – 2023,” says Gajesh Girdhar, Founder & National Coordinator, NIMA (Network of Indian M!CE Agents).

SIHRA has concluded its annual convention in Visakhapatnam with over 400 delegates in attendance. With senior hospitality professionals, growth in tier-II cities and sustainability remained key points of discussions. Industry experts focussed on new initiatives to enhance the sector in the region.

According to a latest report titled ‘Hospitality insights from the Indian CEO’s desk’ by Confederation of Indian Industry (CII) and PWC, more than one-third of the respondents indicate a willingness to invest in Tier II towns to capitalise on the growth of domestic travel. However, the survey also shows that Tier I cities, primarily Mumbai and Delhi, continue to be the most preferred locations for hotel expansion. Although most players are not looking for international locations actively, some (especially the larger Indian chains) are open to expanding internationally, provided an opportunity is available.