Tag Archives: Tornos

Prateek Hira, President & CEO, Tornos shared his comments on Union Budget 2025. “The Indian government has unveiled the Union Budget for the fiscal year 2025-2026. Within the positive announcements by the Finance Ministry that include relaxation in visas for some countries, a focus on 50 tourist destinations, an infrastructure push and a few other initiatives, there is also a deep wound that has been inflicted on the tourism industry, particularly the inbound sector. The budget includes only a slight increase of 4 per cent in the allocation for tourism, which is less than India’s inflation rate, but the worst part, which will have a ramification on the already bleeding inbound sector, is that the international marketing budget for tourism has been reduced to ₹30 million, a reduction of 97 per cent of the already minuscule budget that India had for international tourism marketing. Interestingly, ₹30 million is the budget of many mid-size and large companies for their own marketing and promotions. This move of the Indian government is beyond anyone’s understanding and only points to the fact that India does not want inbound tourists or wants to earn foreign exchange through tourism. The move is in stark contrast to what the government of India speaks at different forums regarding making India a global hub and doubling its foreign tourist arrivals. In this budget, there was no mention of the tourism board, which is an incomplete exercise and could have set many issues right. After the closure of international tourism offices and with no proper marketing strategy in place, the tourism board could have been a saviour. The granting of industry status to tourism and incentivising foreign exchange earnings through …

Tornos, an established name in the tourism industry since the last 26 years, has become the first travel company of Ayodhya. Having worked and researched extensively on the revival of Ayodhya as a tourist destination, it now sets a foot in Ayodhya by coming up with its office in this temple city and will provide all travel related services to incoming tourists. Specialising in immersive travel experiences, Tornos has been associated with projection of Ayodhya internationally. ‘Mokshdayni Walk’ and ‘Ram Vivah’ have been company’s most innovative tourism products based on Ayodhya which were till now being operated and managed from Lucknow but now with its own set up in Ayodhya, these would be operated locally, bringing down its cost and making these more affordable. Tornos is looking at providing employment opportunities to locals and to come up with many more immersive travel experiences to showcase this deserving destination to the world. Prateek Hira, President && CEO, Tornos has been involved in the conceptualisation and of Ayodhya’s much-celebrated Diwali event, ‘Deepotsava’ that has been Uttar Pradesh government’s calendar event and draws a lot of attention. He says, “Ideal tourism should benefit local communities the most and the best local experiences can only be delivered by locals, so we decided to set up our office in Ayodhya. I am seeing Ayodhya coming up as one of the finest tourism destinations in the coming years and my confidence is renewed when our Prime Minister himself has taken it up so seriously. Ayodhya can be seen as a sought after tourist destination and both state and the central governments are possibly seeing tourism to be Ayodhya’s main economic driver.” In the time when travel …