Tag Archives: Tourism Australia

Tourism Australia is embarking on the next stage of its globally successful Come and say G’day campaign with the second chapter of the highly effective platform launching in India today, 20 August 2025. Animated Brand Ambassador Ruby the Souvenir Kangaroo is back and joining her this time is local entrepreneur and philanthropist Sara Tendulkar in Tourism Australia’s locally nuanced campaign created for Indian audiences. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said while traditionally Tourism Australia campaigns have featured one famous face across their global marketing initiatives, the new campaign brings to life the lasting memories of an Australian holiday from the perspectives of visitors from India, including Sara Tendulkar. “Our new campaign extends a bespoke invitation to Indian travellers to visit Australia and experience a holiday that lasts a lifetime. The campaign creative has been tailored for cultural nuances and showcases the sort of tourism experiences Indian travellers are looking for. We could not be more excited to work with Sara Tendulkar on our new campaign – her connection with Australia made her the perfect fit. We are equally excited to officially welcome her into our Friend of Australia advocacy program,” said Nishant Kashikar. Sara Tendulkar said, “There is something about Australia that keeps calling me back. I have always felt so welcomed. I am touched and excited to be able to share a slice of the unforgettable memories I have made Down Under in Tourism Australia’s Come and say G’day campaign. From the bustling cities to the relaxing beaches and curious wildlife, I know that travellers in India will be captivated by the diversity and warmth Australia has to offer. Whether it is going surfing, …

Tourism Australia has launched the second phase of its successful ‘Come and Say G’day’ campaign in India. “The initiative, tailored for Indian cultural nuances, highlights immersive travel experiences designed to attract Indian holidaymakers,” said Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia.

Nishant Kashikar, Country Manager-India, Tourism Australia, says that the latest edition of Australia Marketplace in Jaipur was attended by more than 200 delegates. “We have all the eight state and territory tourism organisations from Australia for the first time in this marketplace and over 100 buyers from India,” he adds.

Nishant Kashikar, Country Manager, India & the Gulf countries, Tourism Australia, informed, “India continues to climb the ranks as one of Australia’s most promising source markets, almost reaching the 453,000 visitor mark for the year-ended May 2025. This reflects a 9.5 per cent increase in arrivals compared to the previous year, positioning India as Tourism Australia’s 5th largest inbound market.”

Turtle Down Under in collaboration with Tourism Australia will conduct a webinar today at 12pm, highlighting the different experiences that visitors can indulge in when travelling to Australia. It will include exclusive destination presentations from tourism board members. For more information, contact jaspreet.kaur@ddppl.com or 9650196532.

Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “We are pushing strongly into the MICE segment with our Bid Fund Program, offering financial incentives for corporate groups, in ties with state convention bureaus. Our aim is to take this momentum further by targeting 5 lakh Indian visitors by 2026.”

Phillipa Harrison, Managing Director, Tourism Australia, leading a delegation of 15 CEOs from the Australian tourism industry to meet with senior travel trade officials in New Delhi and Mumbai, has said that India is the 5th largest inbound market for arrivals for the year ended August 2024, with total arrivals for the year ended August 2024 were 423,400.

Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia, shared Australia’s tourism recovery surpasses 88% of 2019 levels, eyes , shared that Australia’s recovery has been 88% of pre-Covid levels. “India is the fastest growing market for Tourism Australia, and possibly the first market to recover to pre- COVID levels”.

Tourism Australia has set a target to achieve pre-Covid levels in terms of tourists arriving from India. The tourism agency has lined up a series of campaigns to attract traveller from India and has pinned hopes on the ICC Twenty-20 World Cup scheduled to be held in Australia later this year that would further aid the tourism sector, Tourism Australia Country Manager Nishant Kashikar said.

India once again earned the distinction of being the fastest growing inbound market for Australia, according to a report by Tourism Australia (TA). Arrivals for the year-ended November 2018 stood at 352,500 – a growth of 18 per cent over the previous year. During October 2017 to September 2018, Indian tourists spent $1.6 billion on their Australia trip, a growth of 10 per cent over the previous year. India is now on track to achieve fifth consecutive year of double-digit growth in arrivals, as well as spend. Over the past few months, TA executed few marketing activities to raise Australia’s appeal and attractiveness among the Indian high value travellers: launch of #UnDiscover Australia campaign on television and digital media, showcasing unusual and unfamiliar experiences that Australia has to offer; partnership with ESPN cricinfo with television presenter and model, Shibani Dandekar, visiting five Australian states, and interacting with five Australian cricketing talents, showcased their hometowns and Australia as a holiday destination to their Indian fans and followers through a series of 22 destination videos; leveraged the popularity of our Friend of Australia — Parineeti Chopra and Harsha Bhogle, and Indian cricketer Shikhar Dhawan, who showcased why there’s truly nothing like Australia among their followers; launched the fifth iteration of the Airline Marketplace campaign that delivered over 16,400 bookings in just 3 weeks; Strengthened relationship with the travel industry through the launch of the Premier Aussie Specialist Program, online webinars and face-to-face training initiatives.