Tag Archives: Tourism Australia

Australia witnesses 18% rise in visitor arrivals from India in 2018

India once again earned the distinction of being the fastest growing inbound market for Australia, according to a report by Tourism Australia (TA). Arrivals for the year-ended November 2018 stood at 352,500 – a growth of 18 per cent over the previous year. During October 2017 to September 2018, Indian tourists spent $1.6 billion on their Australia trip, a growth of 10 per cent over the previous year. India is now on track to achieve fifth consecutive year of double-digit growth in arrivals, as well as spend. Over the past few months, TA executed few marketing activities to raise Australia’s appeal and attractiveness among the Indian high value travellers: launch of #UnDiscover Australia campaign on television and digital media, showcasing unusual and unfamiliar experiences that Australia has to offer; partnership with ESPN cricinfo with television presenter and model, Shibani Dandekar, visiting five Australian states, and interacting with five Australian cricketing talents, showcased their hometowns and Australia as a holiday destination to their Indian fans and followers through a series of 22 destination videos; leveraged the popularity of our Friend of Australia — Parineeti Chopra and Harsha Bhogle, and Indian cricketer Shikhar Dhawan, who showcased why there’s truly nothing like Australia among their followers; launched the fifth iteration of the Airline Marketplace campaign that delivered over 16,400 bookings in just 3 weeks; Strengthened relationship with the travel industry through the launch of the Premier Aussie Specialist Program, online webinars and face-to-face training initiatives.

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Tourism Australia launches Premier Aussie Specialist Program in India

Tourism Australia has introduced a second tier to its specialist program in India with the introduction of the Premier Aussie Specialist Program. Membership in the Premier Aussie Specialist category is an acknowledgement of the destination expertise, insider knowledge and strong ties with the Australian travel industry of Aussie Specialist agents with an established record of selling Australia. As part of the launch, 70 agents from across cities like Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi, Ludhiana, Mumbai and Pune have been inducted into the Premier Aussie Specialist Program in India. The programme offers professional validation for retail agents selling Australian holidays to discerning consumers. As part of the membership, Premier Aussie Specialists are invited to attend exclusive travel industry workshops, market updates and training events hosted by Tourism Australia and Australia’s States and Territories. Speaking at the launch, John O’Sullivan, Managing Director, Tourism Australia said, “The Premier Aussie Specialist Program seeks to recognise the invaluable advocacy that travel advisors, who have been selling Australian holidays for many years, deliver for the destination. This group of elite agents are important contributors to our efforts to make Australia a destination of choice for travellers from India and it is a proud moment for us to congratulate and show our appreciation to these industry friends for their incredible passion and dedication to selling Australia.” Tourism Australia’s distribution strategy for India includes an enriched trade engagement programme. As one of the pioneers of the online destination training, Tourism Australia’s Aussie Specialist Program has recruited more than 2,981 travel agents across India.

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Tourism Australia launches new campaign to showcase hidden gems

Tourism Australia has launched a new bespoke tourism promotion campaign in India and Southeast Asia. The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign, UnDiscover Australia specifically targets high value travellers in India, Singapore, Indonesia and Malaysia. The campaign challenges perceptions and stereotypes of what Australia offers as a tourism destination by showcasing unusual, unfamiliar and unexpected attractions and experiences. To sustain growth in arrivals and yield, the campaign seeks to entice Indian travellers by providing a multidimensional understanding of Australia’s high-quality experiences, showcasing the journey of renowned Bollywood actor Parineeti Chopra. The campaign plays on some of the prevalent misconceptions about Australia highlighted by research carried out in the region, showing that there is much more to Australia than the typical stereotypes of beaches, furry animals and popular icons. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia said, “This campaign will shine a spotlight on some of our undiscovered and hidden holiday gems, showing there’s much more to an Australian holiday for Indians in addition to experiencing our well-known icons. Yes, you can watch a game of cricket at the magnificent Adelaide Oval, but are people aware that they can also do an amazing rooftop climb offering 360 views of the city? Or that there are plentiful immersive experiences amidst untouched natural landscapes in close proximity to our vibrant cities,” he said. The campaign will be executed in two phases in India – September to November and January to April to coincide with the holiday planning periods for the peak travel season during the year-end and Indian summer respectively.

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Over 6,500 meetings at Tourism Australia’s India Travel Mission in Jaipur

The 16th edition of Tourism Australia’s India Travel Mission 2018 (ITM 2018) in Jaipur brought together 75 Australian tourism businesses to meet with 87 travel retailers from India in over 6,500 business appointments over three days. The event witnessed participation from 14 first-time sellers and 20 buyers. The spotlight during ITM 2018 was on Signature Experiences –a collection which offers a diverse range of travel options including Australian Wildlife Collection, Great Golf Courses of Australia, Great Walks of Australia, Luxury Lodges of Australia and the Ultimate Winery Experiences of Australia. “India is a significant market for Australia and has been seeing a very encouraging growth trend. The introduction of Signature Experiences, the participation of new products showcasing at ITM this year and commitment of tourism suppliers who have been investing in India over the past decade is a cohesive effort to bring top selection of Australian tourism experiences to Indian High Value Travellers (HVTs),” stated Brent Anderson, Regional General Manager – South & South East Asia, Tourism Australia. Nishant Kashikar, Country Manager – India & Gulf, Tourism Australia, said, “ITM 2018 has the largest ever delegation of Australian tourism suppliers. Our focus for the year is to sustain the growth in arrivals and drive yield through our strategic trade and consumer initiatives. After achieving the 2020 goal of 300,000 visitors, three years ahead of the target date, our ambitions are fuelled to go bigger and achieve higher milestones”. In addition to ITM, the distribution strategy of Tourism Australia includes an enriched trade engagement programme.  

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Easy visa application process ups Indian arrivals to Australia by 20%

Since the introduction of the new visa system by the Department of Home Affairs (HA), arrivals from India to Australia have surged by 20 per cent. The online application process provides a more convenient option for Indians looking to visit Australia, by allowing them to apply for their Australian tourist visa within the comfort of their home, without any biometric requirement or physically submitting their passport to the Department. Tania Gerlach, Chief Migration Officer, Department of Home Affairs, commented, “The expansion of online lodgement to Indian applicants is an important step in managing the large number of visitor visa applications processed in India. Processing times for these visas are now faster, as both applications and supporting documentation are immediately available to the processing office.” Nishant Kashikar, Country Manager – India, Tourism Australia, said, “We see the introduction of online visitor visa lodgement as a progressive and innovative measure to ease travel logistics. In addition to destination delights to woo potential tourists, ease of access is usually seen as a catalyst that drives decision making.” Consumers can conveniently apply for their Australian visitor visa through the Department’s Immi Account portal. Online visa lodgement offers benefits such as 24/7 accessibility, electronic payment of the visa application charge and the ability to check the status of applications lodged online.

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15% rise in Indian arrivals to Australia by Oct 2017

Arrivals from India to Australia grew by 15 per cent for the year ended October 2017, with an influx of 294,000 visitors, compared to the same period last year. This makes India the 9th largest inbound market for Australia, and inches it closer towards achieving its Tourism 2020 goal of 300,000 visitors annually, three years ahead of target. Indian visitor spend in Australia for the year ended September 2017 reached AUD 1.45 billion (approx. Rs. 7,200 crore), an increase of 26 per cent over the previous year, making India the 8th largest market in terms of spend by tourists. With an impressive double-digit growth in arrivals and spend for the fourth consecutive year, India has emerged as Australia’s fastest growing inbound market. Tania Gerlach, Chief Migration Officer, Department of Immigration and Border Protection (DIBP) commented, “We are extremely pleased with the success of the e-lodgment process, with over 60 per cent of the total tourist visa applications now received online. The month of November 2017 has witnessed the highest-ever tourist visa lodgments. Online lodgment offers benefits such as 24/7 accessibility, electronic payment of the visa application charge and the ability to check the status of applications lodged online. Processing times for these visas will now be faster, as both applications and supporting documentation are immediately available to the processing office. This is good news for every Indian visitor planning to visit Australia, whether they are travelling for business or pleasure”. Commenting on the success, Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia, said, “It is an extremely proud moment for us to achieve the fastest growing market status in our 50th anniversary year of marketing Australia to the world …

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Maharashtra ranks first, Delhi second for arrivals to Australia

Maharashtra contributes most tourists to Australia followed by Delhi. Speaking in New Delhi, Nishant Kashikar, Country Head-India and Gulf, Tourism Australia, said, “Tourism Australia first started its representation agency in Delhi before setting up their office in India. We have developed a great relationship with the travel trade in the city of Delhi and have seen great growth from this market. We have had almost over 32,000 tourists only from the state of Delhi, who travelled to Australia last year. These tourists contributed almost close to 165 million Asutralian dollars, which is an increase of 26 per cent as compared to the previous year.”

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Australia records 14.6% more Indian tourists in FY 16-17

Tourism Australia is reaping the benefits of its aggressive marketing and campaigning in India. It recorded an increase in Indian arrivals by 14.6 per cent for the year ended June 2017. This equals to a total of 271,100 visitors in the previous financial year, making India the ninth largest inbound market for arrivals for the year ended June 2017. Not only this, the purpose for holiday or visitation also increased by 21 per cent. As a result they even spent more while in Australia. For year ending June 2017, Indian visitors spent A$ 1.43 billion (Rs 7,150 crores) on their Australian trips, an increase of 30 per cent over the previous year. Therefore the average per capita spend for Indian visitors was A$ 5,491. Of the total arrivals, 68 per cent of Indian visitors visited Australia for leisure (187,850). Other visitors travelled for business (31,900), employment (21,000), education (20,450) and other purposes (15,900). Leisure visitors are on holiday (74,550) or visiting friends and relatives (113,300).

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Australia announces programme for Gold Coast Commonwealth Games 2018

Tourism Australia, the Australian Government agency responsible for attracting international visitors to Australia for leisure and business events, this year celebrates five decades of promoting Australia in key markets across the globe. On this occasion, Tourism Australia announced the tourism programme for the 2018 Commonwealth Games, in the presence of ace shooter and former Olympic and Commonwealth Gold Medalist, Abhinav Bindra. The Games will be held in Gold Coast. To celebrate Tourism Australia’s 50-year milestone a number of key distribution partners in India have developed special the 50th Anniversary packages, offering significant value-adds to travelers. Tourism Australia Managing Director, John O’Sullivan said, “Our global consumer campaigns such as ‘There’s Nothing Like Australia’ – most recently brought to life with its ‘Aquatic and Coastal’ and ‘Restaurant Australia’ iterations – continue to evolve to showcase some of the very best attractions, experiences and food and wine options Australia has on offer for travellers. However, Australia’s success would not be possible without the incredible support and passion of our trade partners with whom we work with across the globe. In India, we are amplifying our marketing initiatives to reach and attract our growing target audience of prospective travellers to Australia. India is currently the 8th largest inbound market for Australia, and is expected to be within the top 5 markets by 2025, with around 500,000 Indian visitors annually. The increasing visitor numbers from India confirms that we are well placed to achieve our long-term Tourism 2020 targets for arrivals and out of region market share for India, well ahead of time.” Fanatic Sports was also present at the event which is the authorised ticket reseller for the 2018 Commonwealth Games. Raghav Gupta, Founder …

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Tourism Australia hosts its India Travel Mission 2017 in Pune

The 15th edition of the India Travel Mission (ITM) by Tourism Australia started today in Pune. The four-day event will take place from August 16-19 at JW Marriott Pune. This year’s ITM witnessed 84 sellers including 14 new sellers and 110 buyers. Tourism Australia plans to target three lakh Indian tourist arrivals this year. India currently is at 9th position in terms of passenger arrivals and 8th in terms of market spend.

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