Tag Archives: Tourism Council of Bhutan

Bhutan is set to reopen its borders for tourists from September 23, focusing on the sustainability of the tourism industry. Indian tourists, for now, will pay the previously stipulated fee of Nu 1,200 per person per night. The rate will be revised at a later date. “COVID-19 has allowed us to reset – to rethink how the sector can be best structured and operated so that it not only benefits Bhutan economically but socially as well while keeping carbon footprints low. In the long run, our goal is to create high-value experiences for visitors, and well-paying and professional jobs for our citizens,” said Tandi Dorji, Foreign Minister of Bhutan and Chairperson of the Tourism Council of Bhutan.

The Tourism Council of Bhutan (TCB) has launched its official destination website which will act as an information portal for potential visitors. The tourism council undertook the upgradation of its website during the past few months with the hope of improving awareness about Bhutan among stakeholders of the tourism industry in Bhutan along with the industry members and visitors. TCB also expects that this development will improve confidence of the stakeholders and visitors in information being shared by the TCB regarding Bhutan. The new website (bhutan.travel) offers features which were not available in TCB’s previous website such as subscribing to emails and newsletters, sharing their feedback and share buttons. Another improvement incorporated in the new website is the inclusion of tour packages to Bhutan.

India continues to be the number one source market for Bhutan. With the latest regional arrivals touching 1,09,052 demonstrating a growth of 57 per cent over last year, India remains as the biggest market for both regional and overall arrivals. As part of its India agenda, Tourism Council of Bhutan has focused on Gujarat as one of the key source markets to enhance its Indian footprint in the year 2016, through a road show targeted at key travel agents in Ahmedabad. This would be the first of many initiatives to tap the Gujarat market. Damcho Rinzin, Head, Marketing and Promotion Division, Tourism Council of Bhutan, says, “As a leading international tourism destination, Bhutan is seeking to diversify its source markets and attract new visitors. Countries like India are emerging more and more in the world outbound tourism sector, and Bhutan believes it could offer a special proposition to visitors from India. Further, international travelers to Bhutan are lured by the myriad of offerings that include heritage, culture, natural beauty and a range of quality world class hospitality and tourism industry which make a strong proposition for Bhutan as a destination.”