Tag Archives: Tourist Information Officer

The Department of Tourism, Kerala organised Kerala Tourism Partnership Meet 2019 in Delhi to brief the media and trade about developments and initiatives in the state besides highlighting its marketing and promotional plan for the year. The presentation was followed by a cultural programme that showcased Kerala’s dance, art and music forms. On the occasion, BS Biju, Tourist Information Officer, Kerala Tourism informed, “Delhi is one of the most promising markets for us. Business meetings are being organised by Kerala Tourism in both domestic and international markets annually as part of our marketing strategy. 32 tourism industry players and trade partners including tour operators, hotels and other service providers from Kerala held meetings with their counterparts in Delhi.” To further reach out to the domestic market, a series of Partnership Meets are planned in 10 cities. After Ludhiana, Chandigarh and Delhi, the Meets will be organised in Jaipur, Bengaluru, Hyderabad, Kolkata, Visakhapatnam, Chennai and Madurai in February. According to the data released by Kerala Tourism, domestic arrivals in the state increased to 1,46,73,520 translating into an 11.39 per cent year-on -year growth in 2017 while international arrivals during the year was 10,91,870, an increase of 5.15 per cent over the 2016’s figures.

Considering the uptick in domestic tourism, the Department of Tourism, Government of Kerala recently organised B2B roadshows in multiple metros including Mumbai. The delegation from Kerala was led by Shine KS, Tourist Information Officer, Department of Tourism, Govt of Kerala and comprised 63 major players from the state’s tourism industry – the highest so far. Explaining the initiatives for 2017, Shine KS said, “The marketing initiatives for the year 2016-17 were formulated and executed based on the keen understanding of the unique appeal that Kerala holds for visitors. The marketing measures adopted by the government have elevated the state to the top-tier of ‘must visit’ destinations around the world. There has been a remarkable increase in the arrival of tourists within a single year as a result of the various initiatives implemented by the Government. We will continue with our 10-point agenda which was launched in September 2016 under the Green Carpet Initiative which focuses on giving a facelift to select tourist destinations in the state to ensure security, cleanliness, hygiene, and scientific waste management methods, apart from offering unique experiences.”