Tag Archives: Tourists

India once again earned the distinction of being the fastest growing inbound market for Australia. Arrivals for the year-ended November 2018 stood at 352,500 – a growth of 18 per cent over the previous year. During October 2017 to September 2018, Indian tourists spent $ 1.6 billion on their Australia trip, a growth of 10 per cent over the previous year. India is now on track to achieve fifth consecutive year of double-digit growth in arrivals, as well as spend. Over the past few months, TA executed few marketing activities to raise Australia’s appeal and attractiveness among the Indian high value travellers: launch of #UnDiscover Australia campaign on television and digital media, showcasing unusual and unfamiliar experiences that Australia has to offer; partnership with ESPN cricinfo with television presenter and model, Shibani Dandekar, visiting five Australian states, and interacting with five Australian cricketing talents, showcased their hometowns and Australia as a holiday destination to their Indian fans and followers through a series of 22 destination videos; leveraged the popularity of our Friend of Australia — Parineeti Chopra and Harsha Bhogle, and Indian cricketer Shikhar Dhawan, who showcased why there’s truly nothing like Australia among their followers; launched the fifth iteration of the Airline Marketplace campaign that delivered over 16,400 bookings in just 3 weeks; Strengthened relationship with the travel industry through the launch of the Premier Aussie Specialist Program, online webinars and face-to-face training initiatives.

Lally Matthews, Hon. Secretary, IATO, says even though its a bold move by the PM, there are some immediate problems. “We are seeing that the clients who are travelling in India are facing a problem in paying the monument fee at the counters. There have been instances at the Taj Mahal as big notes are not being accepted at the counters and tourists are coming back without visiting it. The drivers are unable to pay road taxes and inter-state taxes owing to the same problem. Tourists who have already exchanged money can’t use the money they have in hand and can’t even take the new currency from banks. There are problems for tourist vehicles to pay at petrol pumps. Apart from that, foreign tourists staying in hotels are unable to pay by cash for any services, and the same problem they are facing at restaurants as well. There are also reports that some hotels are even charging 10 per cent extra if a tourist is paying by card,” he concluded.