As millions of devotees gather at Mahakumbh 2025, India Assist, in collaboration with the Uttar Pradesh Government, has reached a major milestone of successfully providing over 50,000 assistances to pilgrims and travelers. This achievement reinforces India Assist’s role as a trusted travel assistance partner, offering navigation support, real-time guidance, and emergency aid at one of the world’s most significant religious congregations. The spiritual and cultural phenomenon of Mahakumbh draws millions from across India and beyond. Amidst the vastness and energy of the Kumbh, navigating the grounds, finding assistance, or dealing with unexpected situations can be overwhelming. Recognizing these challenges, India Assist has been managing Tourist Information Centres (TICs) at key locations, including railway stations, the airport, and within the Kumbh Mela grounds. These TICs provide 24/7 tech-enabled assistance, helping visitors with navigation, medical emergencies, lost belongings, language barriers, and real-time updates on crowd movement and accessibility. Beyond logistical help, India Assist has played a crucial role in reuniting families and resolving travel concerns. Over 17 families who lost their way in the crowd have been successfully reunited, and numerous travelers have received immediate help in distressing situations. One such instance involved a pilgrim struggling to locate his pre-booked cab and tent accommodation. India Assist’s team of on-ground staff stepped in, navigated him to the right location, and arranged alternative transport when needed. In another case, a visitor who fell victim to fraud was guided to the nearest police station, ensuring a swift resolution to his concerns. Speaking on this milestone, Aakalp Johari, Co-founder and CEO, India Assist, shared his thoughts on the heartfelt impact of the initiative, “Mahakumbh 2025 has reaffirmed our belief that a combination of human empathy and …
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