Tag Archives: travel trade training workshop

~Set across Chandigarh, Nagpur & Kochi, the initiative will educate over 600 travel partners on new destination offerings~ Aiming to attract 100,000 inbound travellers from India by end of the year, South African Tourism has returned with its 2024 edition of ‘Learn South Africa’ initiative. Entering the tier-2 and tier-3 outbound tourism markets of India, the flagship travel trade training workshop will enlighten the tourism board’s travel partners with renewed strategy and equip them with tools to market the Rainbow Nation effectively. In the recent years, there has been a strong uptick in the number of arrivals from India to South Africa. Capitalising on this momentum and in efforts to target emerging markets from the country, South African Tourism’s 3-city destination workshop is set to commence in Chandigarh on 27th September followed by Nagpur on 8th November and Kochi on 13th December. The workshop not only enables the tourism board to share its learnings with the travel trade fraternity but also support its partners in overcoming any obstacles they experience while promoting the destination. Cognizant of India’s outbound tourism potential and its role in achieving South Africa’s long term tourism goals, India is amongst the top 3 focus markets for South African Tourism. With a strong foothold across key metro cities and observing a trend of rising discretionary spendings from tier-2 and tier-3 cities of India, it is vital for the tourism board to continually target newer markets to uphold the increased inclination towards international travel. Programs such as ‘Learn SA’ are instrumental in projecting the Rainbow Nation as a premier leisure and MICE destination. Commenting on ‘Learn South Africa’ 2024 edition, Gcobani Mancotywa, Regional General Manager, Asia, Australasia, Middle …

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