Delhi was declared the consolidated winner in the area of travel and tourism, according to a state survey conducted by World Travel and Tourism Council India Initiative (WTTCII) and Hotelivate. The Capital bagged the Destination Leader Award after an evaluation of 11 key parameters including state expenditure on tourism, tourist visits, presence of branded hotel rooms, GSDP per capita, effectiveness of marketing campaign, urbanisation, road and railway infrastructure, aircraft movement, ease of doing business, and intangible aspects. While it did lag behind in some areas, Delhi aced in most of the categories. Since the Northeastern states did not fare well as compared to other states owing to limited road and air connectivity, Sikkim was declared the winner in terms of overall performance.
Read More »Paytm to invest Rs 300cr in travel marketplace
Registering over 1 million flight and bus ticket bookings on its travel marketplace in August, Paytm will further invest Rs 300 crore on its travel business as it plans to launch new categories and ancillaries owing to its exponential growth. The flight bookings have been driving a 4X month-on-month growth and the company expects twice the growth over the next six months. Paytm’s bus tickets segment recently turned break-even while the hotels section is expected to break-even soon. Abhishek Rajan, Vice President, Paytm, said, “We have seen exponential growth in all categories and will soon offer new services to our customers. Leveraging Paytm’s significant market penetration and strong brand proposition, we hope to grow India’s online travel booking pie by introducing new customers from tier II, III towns and cities to this category.”
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