Tag Archives: Tricia Warwick

Tricia Warwick, Director, Asia-Pacific, Middle East and Africa for VisitBritain, said that India is a huge tourism opportunity for Britain. “It is a priority market for Britain and forecast to generate more than 22 million outbound visits globally by the end of 2020, with inbound tourism from India to the Britain looking set to continue to increase by +50 per cent visits and +64 per cent spend between 2018 and 2025. According to the International Passenger Survey results for the first nine months from January to September, 2019, visitors from India to Britain set new records for visits and spend. Overall, there were a record 452,000 visits from India to the UK in those months in 2019, up 13% year on year. Those visitors spent a record £499 million, up 44% on January –September 2018,” she confirmed.

The latest official figures from VisitBritain record 562,000 visits from India to the UK in 2017, up 35 per cent on the previous year, with Indian travellers spending a record £454 million in the UK last year, an increase of 5 per cent on 2016. Tricia Warwick, Director – Asia Pacific, Middle East and Africa, VisitBritain, said “India is a very important market for VisitBritain and it is fantastic that more people than ever are travelling and enjoying experiences that you can only have in Britain, from the exciting and contemporary culture to innovations in food and drink, from exploring the stunning countryside to the vibrancy of its cool cities.” “Britain is offering great value for visitors from India and we are working hard with partners including tour operators and airlines to make it easier to book and explore more of the country, inspiring more visitors to travel right now,” she said. VisitBritain is also inspiring visitors from India to put the UK at the top of the list as their must-visit destination through its ‘Find Your GREAT Britain, I Travel For…’ digital campaign launched earlier this year.  

VisitBritain recently hosted a networking dinner in Mumbai for select travel agents to promote the ICC Cricket World Cup 2019 which will be held in England and Wales. The actual trophy of the ICC Cricket world cup was also put on display for attendees at the event. Speaking at the event, Matt Hancock MP Secretary of State for digital, culture, media and sport said, “ We look forward for the competition next year in England. We want more Indians to come and watch the world cup in England and travel in England too. It is a great tourist opportunity and good reason to travel to England.” Tricia Warwick, Director-Asia Pacific, Middle East, Africa, Visit Britain commented, “We are excited to promote the cricket tournament to the India market and it is an unbeatable combination between England and India. We have had a good last year in India with 30 per cent growth with statistics till September 2017, while we await the final numbers. Our forecast for this year which we have been running from 1st of April is up by 20 per cent. Indians on average have been spending 24 nights in Britain.”

Cox & Kings has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicise Great Britain through advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine and experiential tours. To popularise the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched. Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a free trip to Great Britain were announced for those with the most innovative travel video and pitch. Karan Anand, Head, Relationships, Cox & Kings said, “Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one.” VisitBritain’s Interim Director APMEA Tricia Warwick, said “VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain’s profile as a great place to visit for Indian tourists.”  

In an effort to enhance its visa service, the United Kingdom Visa & Immigration (UKVI) has extended the Registered Traveller Service to Indian nationals – an optional membership scheme which provides expedited crossing through the UK border. Registered Travellers are entitled to use the EEA entry lanes, or if they hold an electronic passport, the ePassport gates, and won’t need to routinely fill in a landing card. There are more UK Visa Application Centres in India than any other country. UKVI will also be improving the application process during 2018, with new online forms and upgraded technology to make the experience smoother and customer-friendly. Tricia Warwick, Interim Director for Asia Pacific, Middle East and Africa, VisitBritain, said, “We want the UK to be a ‘must-go-now’ destination for visitors from India. Making it easy to travel here is an important part of our tourism offer. With our hotels, attractions and shops, all offering great value for Indian visitors right now, it is a great time to come to Britain.” Source: ANI