Appreciating an increase in budget allocation to the Tourism Ministry in Interim Budget 2024, Rajiv Mehra, President, IATO, said, “Though we welcome the increase in budgetary allocation to ₹2,000cr from last financial year’s ₹1600cr and mention of branding in the budget speech of the FM, we must remember that unless we don’t do roadshows overseas, familiarisation trips and publicity campaigns abroad till then we would not be able to draw tourist to our country.”
Read More »Interim budget: ₹176.97cr proposed for domestic promotions, ₹3.02cr for overseas
According to the detailed Expenditure Profile for Interim Budget 2024-25, total estimated outlay for tourism is ₹2449.62cr. For overseas tourism promotions, allocation is ₹3.02cr vis-a-vis ₹100cr in FY23-24. For domestic promotions ₹176.97cr is proposed, up from ₹95cr in FY23-24.
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