The tourism industry in Kerala has showed its strong character post the devastating floods and the way it made the revival is astounding, said K J Alphons, Union Minister of State (I/C) for Tourism at the inaugural ceremony of the tenth edition of Kerala Travel Mart (KTM) held at Samudrika and Sagara Convention Centre, Willingdon Island in Kochi. “I give emphasis on Kerala Tourism’s ability to recoup after a severe natural calamity as an epitome wherever I go. We bounced back defeating all the never-seen-before challenges. It gives the positive sign that tourism has regained its vigour post the flood,” he remarked. On the occasion, he also inaugurated the pavilion of Responsible Tourism put up by Kerala’s Department of Tourism. Later, he made a round of the various exhibition stalls and pavilions. Rani George, Tourism Secretary, Kerala; Baby Mathew, President, KTM Society; M Vijayakumar, Chairman, KTDC; E M Najeeb, Senior Vice President, Indian Association of Tour Operators (IATO); and Abraham George, Former President, KTM, accompanied the minister. The four-day event inaugurated by Chief Minister Pinarayi Vijayan has its focus on the Malabar as a core theme. KTM 2018 features 1,600 buyers, one-third of them from 66 foreign countries. KTM, with 325 sellers in 400 stalls, has 1,635 buyers who are top functionaries of firms in tourism industry within the country and outside. The number of foreign buyers is 545, and they come from 66 countries, including USA, Russia, Japan, China, Australia and Britain.
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