PATA India Chapter’s 10th Update & Outlook Meeting with Mr Arvind Singh, Secretary Tourism is set to happen on 16th April 2021 at 3:00 pm. It will be the first time Singh will be addressing the PATA India membership. To participate, one can register on https://zoom.us/webinar/register/WN_BWeGc6kQSZWgXc9_XmYh-A.
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Jatinder Taneja, Vice Chairman, PATA India Chapter, has revealed that they will start holding their EC meeting, webinars and an Update & Outlook Meeting with Ministry of Tourism (MOT) from this month. “PATA India Chapter has already planned and is starting with the EC meeting. We will also hold webinars and an Update & Outlook Meeting with the Ministry of Tourism from this month,” he shared.
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Speaking at the 6th Update & Outlook Meeting organised by PATA India and Ministry of Tourism in New Delhi, Rashmi Verma, Secretary, Ministry of Tourism, Government of India announced the merger of the HRIDYA and PRASAD Scheme with effect from the start of 2018. She said, “The Ministry of Tourism has been in talks with the Urban Development Ministry and they have been given an in-principle approval to merge the Heritage City Development and Augmentation Yojana (HRIDAY) with the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme. The merger will help augment a greater synergy between the rural and urban spiritual sites like temple, church, mosque, etc thereby, providing a holistic development of these sites and an increase in the funding for the scheme.” Verma highlighted the great acceleration that tourism sector has witnessed in India. The platform was also used to reveal various initiatives by the Ministry of Tourism to propel and sustain the growth hence achieved. She also highlighted the shift in strategy of the ministry with regards to marketing campaigns from print and electronic mediums onto social platforms.
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