Tag Archives: Utah Office of Tourism

The Utah Office of Tourism has appointed Tera Atwood as its new Global Markets Specialist, marking a significant step in strengthening Utah’s presence in key international markets, with a dedicated focus on India. With international travel from India on the rise, Atwood’s role will focus on increasing Utah’s visibility among Indian travellers, strengthening travel trade relationships, and developing targeted campaigns to position Utah as a must-visit U.S. destination. Tera Atwood brings extensive expertise in tourism and destination marketing, and she is eager to engage with the rapidly growing Indian travel market. Sharing her enthusiasm, Atwood said, “I have always been captivated by India’s rich cultural heritage, warm hospitality, and incredible diversity. With a rapidly growing economy, an expanding global influence, and a diverse community of travellers seeking new experiences, India is an exciting and dynamic market to engage with. My key priority is to position Utah as a premier destination for Indian travellers. By showcasing our iconic landscapes, world-class adventures, and luxury experiences, Utah is the perfect place to satisfy the craving for unforgettable international travel.” The Utah Office of Tourism continues to see a rise in international visitors. In 2024, Utah surpassed 2019 visitor spending and visitation levels, with tourism contributing over USD 12 billion in visitor spending in 2023. Indian travellers alone spent USD 16.7 million in Utah last year, making India one of the fastest-growing visitor markets for the state. With visitor spending from India projected to grow by over 200 per cent from 2019 to 2028, Utah is committed to expanding its brand presence and engagement in the region. With a strong focus on market expansion, Atwood aims to strengthen trade partnerships, enhance media engagement, and develop strategic campaigns …

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