Tag Archives: Victoria

Tourism Australia and Singapore Airlines have joined hands with the Australian States of Queensland, South Australia, Victoria and Northern Territory, to offer Indian travel enthusiasts subsidised airfares to Australia. The offer features an all-inclusive return economy fare from India starting at Rs. 60,000, with an additional S$20 Changi shopping voucher redeemable during transit, and an A$30 voucher redeemable at Brisbane airport for the first 150 passengers to fly into the city. Aimed at driving visitation to Australia, the campaign will be promoted across television, print and digital platforms. The tactical offer will be live until 15 March 2017 for travel between March 1, 2017 and February 15, 2018, subject to applicable terms and conditions. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said “We at Tourism Australia have always perceived air connectivity as one of the strongest pillars for tourism growth, and this has led us to continually focus on our relationship with our airline partners. Singapore Airlines, one of our strongest long standing airline partners, with a significant market share, is indeed a strong partner to promote Australia as a preferred holiday destination, and the campaign devised with them successfully showcases Australia’s myriad of tourism offerings as well as Singapore Airline’s extensive flight network. This initiative is sure to entice Indian travellers to book their next trip Down Under.” Singapore Airlines connects India to key Australian gateways such as Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney. The campaign also involves a tie up with SilkAir, the regional wing of Singapore Airlines (SQ), which provides connectivity to Cairns and Darwin. Australia has witnessed a continued growth trajectory in tourist arrivals from India. For the year ended (YE) November 2016 …

Melbourne has witnessed 24 per cent increase in Indian visitor arrivals in 2015 over the previous year, according to its recent International Visitors Survey. “India has always been a key market for the state of Victoria and the surge in Indian visitors to Melbourne year-on-year is truly encouraging. Indian travellers are becoming more discerning and see the value in spending on quality travel experiences as the expenditure figures have reached an all-time high – this encourages us to continue to focus on this region,” Celia Ho, Regional Manager – South and South East Asia, Tourism Victoria said in a press statement. Melbourne is the capital and most populous city in the Australian state of Victoria. The state of Victoria was rated the 2nd highest state visited by Indian tourists. In 2015, Australia registered 2,19,000 Indian visitor arrivals of which 1,03,600 (47.3%) visited Victoria. The Indian visitor expenditure also increased by 29.8% over the same period. Tourism Victoria has worked closely with Indian tour operators to help build significant interest within the market. Over the years, key campaigns have had a direct impact on the number of outbound visitors to Victoria, said the statement. Owing to the increase in outbound travel to the state from India, the tourism board will continue to invest in key campaigns for the Indian market Tourism authorities across the globe are vying to get the attention of Indians. India’s outbound travel is growing 15-20% every year. According to industry estimates, the number of Indians travelling overseas is set to rise to around 50 million by 2020. (Source: Economic Times)