Tag Archives: Vikram Cotah

GRT Hotels eliminated plastic bottles across all 22 properties, saving 1.2 crore in just one year, stated Vikram Cotah, CEO, GRT Hotels, at Travel MICE and Corporate Show. Urging the industry to treat sustainability as an investment, not a cost, Cotah asked hoteliers to stop waiting for regulation and start creating change.

At the 12th Travel MICE and Corporate Show, Vikram Cotah, CEO, GRT Hotels & Resorts, emphasised that sustainability in hospitality boosts satisfaction, attracts ESG-focused investors, and drives higher bookings. Eco-certifications, now favoured by OTAs, enhance revenue and brand loyalty, making sustainability not a cost, but a smart, long-term investment for hotels.

GRT Hotels & Resorts is set to launch the GRT Agents Circle, a relationship-driven program for travel agents. Going beyond rewards, it offers exclusive rates, priority support, complimentary upgrades, and surprise perks for clients. “Our agents are an extension of our brand family,” said Vikram Cotah, CEO, GRT Hotels & Resorts.

Radisson Resort Pondicherry Bay, a serene beachfront resort by GRT Hotels & Resorts, invites couples to indulge in the ultimate romantic escape with its new curated experience — Romance by the Bay. This one-of-a-kind experience is crafted for honeymooners, newlyweds, proposal planners, or anyone marking a special moment in style. Set against the serene beauty of Pondicherry’s backwaters and beaches, Romance by the Bay offers an exquisitely curated escape where privacy, connection, and elegance come together seamlessly. With luxurious villas, bespoke dining rituals, and a dreamlike setting, it’s the most romantic experience the city has to offer — a timeless celebration for two. The Romance by the Bay Package includes: Overnight stay in a Luxury Villa with Private Pool Floating Breakfast at the private pool Romantic villa setup with rose petal bath Candlelight Dinner in the Villa Garden 20% Discount on Food & Beverages 20% Discount at Bodhi Prana Spa Special Photo Frame Gift Mr. Vikram Cotah, CEO of GRT Hotels & Resorts, shared “At GRT Hotels & Resorts, we believe that meaningful moments deserve unforgettable settings. With Romance by the Bay, we’ve curated an indulgent escape where every touch — from a serene floating breakfast to a starlit candlelight dinner — is thoughtfully designed to deepen connections. Set against Pondicherry’s soulful backdrop and elevated by our signature warmth, this is more than a getaway — it’s a celebration of togetherness.”

GRT Hotels & Resorts hosted a vibrant meet in the capital, bringing together key players from the fraternity for an evening of networking, knowledge sharing, and partnership building. The event witnessed participation from some of the most respected names in the industry, reinforcing GRT’s commitment to strengthening its travel trade relationships across the country. The gathering showcased GRT Hotels’ expanding portfolio and innovative experiences across South India, with special emphasis on its award-winning resorts and urban escapes. Guests were also given exclusive updates on new offerings, signature experiences, and the brand’s vision for the year ahead. Speaking on the occasion, Vikram Cotah, CEO, GRT Hotels & Resorts, said: “Our travel trade partners have been integral to our growth journey. Events like these allow us to reconnect, exchange ideas, and explore new possibilities together. At GRT Hotels & Resorts, we believe in creating not just stays but stories – and our partners help us take those stories far and wide.”

Targeting wider expansion, Vikram Cotah, CEO, GRT Hotels & Resorts, said, “Our strategy is to saturate the south. With resorts in Kodaikanal, Yercaud, Wayanad, Mamallapuram, and Puducherry seeing surging demand during peak holiday season, the company wants to ride the leisure boom with more properties in scenic locales, such as its upcoming ultra-luxury property in Pachalur.”