Tag Archives: Virtual Reality

Madhya Pradesh Tourism Board signed an MoU with VReal, a Finland-based leader in immersive virtual reality, to showcase the state’s cultural heritage through cutting-edge technology. The MoU was signed by Mohan Yadav, CM, MP and Kimmo Lähdevirta, Finland’s Ambassador to India. The move is expected to promote the state’s tourism sites and heritage on a global scale, increasing international tourist visits.

As part of its Secure Himalaya project, Global Environment Facility (GEF), Ministry of Environment, Forest and Climate Change (MoEFCC); and UNDP India have developed first-ever Virtual Reality experiences of Snow Leopards for increased awareness and conservation in high-altitude Himalayas.

A report titled ‘Journey of Me Insights’ by Amadeus reveals that 57 per cent Indian travellers are most interested in virtual reality that allows them to preview or experience something they would see on their trip, compared to 51 per cent APAC travellers. Also, according to the report, an augmented reality mobile app that delivers digital overlays containing interactive information about the culture or history of a tourist site interests APAC travellers the most compared to other new technologies. However, travellers in India showed greater interest in having a 360-degree interactive video that allows them to experience something they would see on their trip.

SOTC Travel strengthens its presence in Bengaluru with the inauguration of its first-ever experiential store offering Virtual Reality (VR) experiences. SOTC created a first-of-its-kind customer experience zone where customers can be inspired by the different destinations through VR’s for real time experience of the key destinations that SOTC provides like New Zealand, South Africa and other destinations like Australia, Abu Dhabi, South Korea. The store at St. Marks Road comprises of a digital screen that features video itineraries of destinations and holiday experiences for the customer which could be viewed from an iPad. Speaking about the launch, Daniel D’souza, Head Sales, India and NRI Markets, SOTC Travel, said, “We believe customer experience is the key in making our business successful in this competitive and growing industry. It is extremely important for us to ensure that we keep delivering and enriching holiday experiences for our customers. Virtual Reality technology will allow us to know the clients’ needs before he even knows what he wants.” He further added, “The store is one of our efforts to reinvent the buying experience for our customers. Its strategic location offers convenience and accessibility. We ensure that we provide superior service to our customers by meeting their every expectation”.