In a re-shuffle of the state cabinet, the Odisha government has posted Surendra Kumar, who was the Principal Secretary – Steel and Mines, in the General Administration department with the additional charge of the Tourism department as its Principal Secretary. Vishal Dev, who was the Principal Secretary of Tourism, Sports and Youth Affairs in the Odisha government, has been appointed as the new Principal Secretary of the Finance department.
Read More »Odisha partners with TripAdvisor to boost tourism ahead of Men’s Hockey World Cup Bhubaneswar 2018
Odisha Tourism continues to enhance its digital strategy to encourage tourist inflow with a six-month content partnership agreement with TripAdvisor. Under this agreement, TripAdvisor has created a microsite with an entire inventory of places to visit in Odisha, as well as things to do, events and other travel information for global travellers to discover Odisha online. The site also includes campaign branding by Odisha Tourism which is also the host partner of one of the country’s marquee sporting event – Odisha Men’s Hockey World Cup Bhubaneswar 2018. The reach covers India, Singapore, Malaysia, Thailand and UK. Vishal Dev, IAS, Commissioner-cum-Secretary to Government, Odisha Tourism, said, “It’s great to have a global name like TripAdvisor on board to help us get more travellers to Odisha especially in the coming months when the state will be buzzing with activities across all sectors. We are also host partner of the Men’s Hockey World Cup Bhubaneswar and are expecting substantial foreign footfall. We want to leverage TripAdvisor’s global network and strong understanding of regional travel trade and market nuances, to shape and spur growth in this region.” Sarah Mathews, Head of Destination Marketing for Asia Pacific said, TripAdvisor, said, “We are glad to have the opportunity to work with Odisha Tourism to ensure that travellers who consider visiting India will not only visit its popular destinations but go beyond and experience all that Odisha has to offer.”
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