Tag Archives: Vivek Anand

Mauritius has recorded an 8 per cent increase in visitors from India during January-June 2017, as compared to the same period last year, revealed Mauritius Tourism Promotion Authority. Vivek Anand, Country Manager, MTPA India, dedicated the increase to strategic industry partnerships to boost market awareness about Mauritius as a leisure, MICE and wedding destination “Our brand positioning emphasises on Mauritius’s natural beauty, luxurious indulgence and a range of activities for different types of travellers. We are working closely with India’s leading trade stakeholders to promote the destination as an ideal choice for the discerning consumer and this activities will continue in the second half of 2017,” he added. As part of the promotional plan, MTPA India has already organised roadshows in Tier-II and Tier-III cities, and seminars for travel agents; hosted familiarisation trips for travel agents, wedding planners and media in the first half of the year. Starting July, MTPA will organise a four city roadshow in August 2017 in Delhi, Mumbai, Chennai and Bangalore. OM Tourism was set up to handle outsourced sales, marketing and media relations for luxury hotels chains and National Tourism Boards. Amongst OM Tourism’s clients are Grand Resort Bad Ragaz, Visit Indonesia Tourism Office, Vietnam National Administration of Tourism, Mauritius Tourism Promotion Authority.

Mauritius Tourism Promotion Authority will conduct a five-city roadshow in India from February 27 to March 4, 2017,  covering Chandigarh, Pune, Hyderabad and Kolkata. The roadshow will enable Indian trade partners in each city to interact with Mauritian delegation comprising airlines, resorts, attractions, DMCs, among others. Vivek Anand, Country Manager, MTPA India, said “We are conducting this Roadshow so that the Indian tour operators, MICE companies and wedding planners learn more about the destination and have an opportunity to meet and explore ways to collaborate with the Mauritian suppliers”.

Mauritius recorded a growth of about 16 per cent in Indian arrivals this year and expects this to increase to 20 per cent in 2017. Vivek Anand, Country Head, Mauritius Tourism, India, says, “We have seen a growth of nearly 16 per cent and a lot of high end tourists are visiting Mauritius and there are a lot of MICE movements and a lot of big Indian weddings happening there.” In 2017, Mauritius targets 100,000 Indian tourists which is a growth of 20 per cent. According to Anand, the growth will primarily come from the high end FITs, MICE and weddings.