Tag Archives: World Travel & Tourism Council

Domestic tourists aged 18-35 will travel first; short-haul countries to pick up next: WTTC

The World Travel & Tourism Council (WTTC) has outlined what the ‘new normal’ will look like as countries begin to end their COVID-19 lockdowns and ease travel restrictions. As travel gradually returns to normal over the coming months, WTTC predicts that the first to return will be domestic markets with staycations, then to a country’s nearest neighbours before expanding across regions, and then finally across continents to welcome the return of journeys to long-haul international destinations. WTTC also believes that younger travellers in the 18-35 age group, who appear to be less vulnerable to COVID-19, may also be among the first to begin travelling once again. The tourism council also informs that new protocols and standards are being defined following feedback and multiple conversations with WTTC members, as well as collaboration from associations who represent the different travel sectors.

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WTTC launches #TogetherInTravel campaign to inspire global tourism community

The World Travel & Tourism Council (WTTC) has launched a new marketing campaign, #TogetherInTravel, aimed at galvanizing the global travel and tourism community and showing how the sector is a vital part of our zest for life. The campaign, which went live on April 20, encourages travellers from around the world to share the hashtag #TogetherInTravel along with a video simultaneously uniting everyone in solidarity at the same moment. The marketing campaign comprises three key elements; a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms and a microsite, TogetherInTravel.com, to host the video and user generated content and stories. WTTC has developed the campaign in conjunction with one of its members. Gloria Guevara, President & CEO, WTTC, says, “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP. Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet, we are uniquely exposed at this time due to COVID-19. The concept for the #TogetherInTravel campaign was born out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community and one where travel brings us closer, at the right time. Our message is that everyone can still stay inspired with future travel ideas and bookings – and in the meantime be part of a virtual …

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WTTC report reveals Asia Pacific’s recovery will be driven by travel & tourism

World Travel & Tourism Council (WTTC), in its annual Economic Impact Report (EIR), shows how big a part travel and tourism played in driving the economy in the region last year, based on which the findings reveal how vital the sector will be for the region’s economic recovery from COVID-19. It shows the sector supporting one in 10 (330 million) jobs, making a 10.3% contribution to global GDP and generating one in four of all new jobs. Gloria Guevara, President & CEO, WTTC, says, “WTTC’s 2019 Economic Impact Report (EIR) shows how intrinsic Travel & Tourism was last year to the economy in Asia-Pacific, making it the fastest growing region in the world in terms of its contribution to GDP, supporting more than 182 million jobs or 9.6% of the total number of people employed.”

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India’s domestic travel market grew by $83 billion between 2008-17

The domestic contributions to travel and tourism reached 87 per cent in India, according to the World Travel & Tourism Council’s (WTTC) annual economic impact data. Ranking fourth in domestic visitor spending, it is worth noting the rapid development of the domestic travel and tourism market in India, which grew by US$83 billion and rose from the eighth to the fourth largest domestic market between 2008 and 2017. Unsurprisingly, the largest developed countries dominate the top spots in terms of absolute size of domestic spending. Domestic travel is the main driving force behind travel and tourism in major economies. Strong domestic tourism in most of these countries is driven by a growing or sizeable middle-class population, an increase in spending power among domestic consumers, the sheer size of the countries, governments’ initiatives in promoting new locations, and strong or improving transportation infrastructure and economic links between different internal regions. For instance, the Indian government plans to build 100 new airports with a budget of US$60bn over the next 10 to 15 years to accommodate and stimulate the demand for domestic travel.

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Satyajeet Rajan launches ‘Association for Rural Tourism in India’

In an attempt to bring  all organisations and individuals engaged in the rural tourism space under one umbrella, the Association for Rural Tourism in India (ARTI) has been unveiled during the International Conference on Rural Tourism Development held at Jamia Millia Islamia in Delhi. Satyajeet Rajan, Founding Member and Director General (Tourism), Government of India, launched the association amidst stalwarts and pioneers of rural tourism world over. On the occasion, Steve Borgia, Founding member and CMD, INDeco Hotels said that ARTI will unite all hoteliers, NGOs and individuals working in the space of rural tourism. “As a task long due, this association is not only meant to hand-hold the tourism initiative, but also share and sustain the efforts. It is also now very important  that we influence our governments at both the centre and the state along with NGOs to use rural tourism as a tool to mend the ailing backbone of our villages,” he said. Other founding members present at the occasion include SK Misra, Chairman, Indian Trust for Rural Heritage and Development and Former Principal Secretary to the Prime Minister of India; Sujit Banarjee, Secretary General, World Travel & Tourism Council (WTTC); MP Bezbaruah, Former Secretary, Ministry for Tourism and Honorary Permanent Representative, UNWTO; Jose Dominic ,CEO, CGH Earth Group; Supratim Raj Basu, Founder & Director, Help Tourism.  

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India is third most powerful travel and tourism nation: WTTC

India is ranked as the world’s third most powerful country for travel and tourism, according to World Travel & Tourism Council’s (WTTC) new T&T Power and Performance Report. China, the USA and India take the top three spots in the new Power Ranking which ranks the performance of 185 countries combining growth over the past seven years in tourism’s contribution to GDP, international visitor spend, domestic tourism spend and capital investment. Gloria Guevara, President and CEO, WTTC commented, “World Tourism Day is the global celebration of a sector that contributes 10.4 per cent of the world’s GDP and generates 313 million jobs. WTTC’s new report outlines power and performance rankings which showcase countries that have been most successful in growing their tourism sectors across the board.”

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Travel & tourism’s GDP in Delhi to witness double-digit growth over the next 10 years

The GDP in Delhi in terms of travel and tourism is set to experience double-digit growth over each of the next 10 years (10.8%), according to a recent report by World Travel & Tourism Council (WTTC). Its share of overall city GDP will remain relatively unchanged from the current 3.6 per cent as other industry sectors also gain prominence. The sector’s share of Delhi’s employment is also set to remain steady at 8.3 per cent over the years to 2026. The Capital generated US$3.2 billion from travel and tourism in 2016, just over one third coming from international visitors. Delhi has much less source market dominance than in other Asian Pacific cities, however, with the largest market, the US, contributing just 11% of inbound traffic.

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India’s tourism sector to attract capital investments of $95.3 billion by 2028

India’s tourism sector attracted capital investments of US$ 47.8 billion in 2017 and is expected to reach US$ 95.3 billion by 2028,  according to World Travel & Tourism Council’s (WTTC’s) Economic Impact 2018 report. International hotel chains are increasing their presence in the country, as it will account for around 47 per cent share in the tourism and hospitality sector of India by 2020 and 50 per cent by 2022, increasing from 44 per cent in 2016. Berggruen Hotels is planning to add around 20 properties under its mid-market segment ‘Keys Hotels’ brand across India by this year. Hilton plans to add 18 hotels pan India by 2021, along with 15 operational hotels under its brands namely, Hampton, Hilton Garden Inn, Conrad, Hilton Hotels & Resorts and DoubleTree by Hilton. Marriott International also plans to add 20 more properties to its existing portfolio of 98 hotels in India.

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Domestic expenditure on tourism to grow by 7.29% between 2012-28

Domestic expenditure reached Rs 12.11 trillion (US$ 186.03 billion) in 2017 and is expected to reach Rs 26.43 trillion (US$ 405.84 billion), implying a compounded annual growth rate of 7.29 per cent between 2012-28, according to World Travel & Tourism Council’s (WTTC’s) Economic Impact 2018 report. Domestic expenditure on tourism is expected to rise due to the growing income of households. A number of niche offerings such as medical tourism and ecotourism are expected to create more demand.

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