Refined brand architecture, experiential luxury expertise and a focus on branded residences drive continued expansion as group reveals latest global pipeline figures. Minor Hotels is stepping into 2025 on a strong growth trajectory, underpinned by a robust pipeline of almost 300 new hotels slated to open over the next three years. This expansion puts the international hotel owner and operator on track to pass a milestone of 850 properties by the end of 2027, positioning it among the world’s largest hospitality groups. With more than 560 properties and 81,000 keys already in operation worldwide, Minor’s latest figures show a three-year pipeline of over 285 new hotels and almost 47,000 keys, underscoring the group’s ambitious global strategy and revealing a focus on global market diversification. While more than 50 per cent of Minor’s existing portfolio is currently concentrated in Europe, the addition of more than 100 properties in Asia, more than 60 in the Middle East & Africa, and 40 in Australia and New Zealand will lead to a more balanced global portfolio distribution. Minor Hotels is also looking to expand its presence in several priority markets, especially in North America and North Asia. Markets such as Morocco, Egypt, and Turkey have also been identified as priority destinations for entry, while efforts continue to accelerate momentum in the priority market of India following the recent opening of Anantara Jewel Bagh Jaipur Hotel. Leveraging global brand strength Luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment, encompassing the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow. The …
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