Tag Archives: WTTC

Focusing on sustainable travel and tourism trends at ITB Asia 2024, Liz Ortiguera, Managing Director for Asia Pacific, WTTC, said, “76% of travellers now seek sustainable travel options, with that figure climbing to 99% in some Asia Pacific markets while emphasising sustainability, community engagement, and Asia Pacific’s pivotal role in the sector’s future.”

Aimed at providing support & resources to SMEs within the global travel & tourism sector, the WTTC launched ‘Together in Travel’ at its 2024 Global Summit in Perth, Western Australia. It is designed to provide SMEs with the tools & resources they need, ensuring their voices are heard on a global scale.

World Travel & Tourism Council (WTTC) celebrates the milestone of bringing over 5,000 properties across more than 80 countries under the hotel sustainability basics (basics) programme. It is planning to expand across India with the help of major hotel brands such as Radisson India.

According to WTTC 2024 report, India’s travel and tourism sector has recovered significantly but international travel spend in India continues to remain below pre-Covid levels. Consulting firm McKinsey & Company had earlier projected that India will become the fourth-largest domestic travel market in terms of spending by 2030.

According to a new WTTC report, India’s travel and tourism sector has recovered significantly with domestic tourism playing a pivotal role but international travel spend continues to remain below pre-Covid levels. Consulting firm McKinsey and Company had earlier projected that India will become the fourth-largest domestic travel market in terms of spending by 2030.

Speaking at FITUR in Madrid, Julia Simpson President & CEO, WTTC, said, “AI is a strategic tool that can drive sustainable improvements, and create real time pricing models.” The latest WTTC report also highlighted AI will revolutionize the tourism sector creating real time pricing models.

TTC and Biosphere joined hands to promote sustainability in the hotel industry. Julia Simpson, WTTC President & CEO, said, “The collaboration is a fundamental step towards international standardisation in sustainability, creating a clear and homogeneous pathway for the industry.”

The research by WTTC highlights the consistent, steady growth of young people employed directly by the sector over the last decade, with a total of 39.7 million jobs supported by Travel & Tourism around the world in 2019, up 28% since 2010. However, this figure was significantly impacted by COVID-19, where youth employment dropped 27%.

According to WTTC, Travel & Tourism is currently responsible for 8.1% of global greenhouse gas emissions. While many of the sector’s biggest companies have set 2050 emission-reduction targets, just as many have just started to consider how to address climate change in their business. 

WTTC forecasts 11.5% growth in tourism investment in 2023, amounting to $955 billion. By 2033, WTTC forecasts a promising 6.1% average annual growth globally, with the strongest annualised growth rates projected to be in Asia-Pacific and the Caribbean.