Tag Archives: Wyndham Hotel Group

Starting from April 16, 2018, Wyndham Hotel Group brands is set to unite its family of hotel brands under one umbrella by adding ‘by Wyndham’ suffix to their names. Brands adding the hallmark are Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark – representing 7,074 properties across the globe. The move not only unites the company’s diverse hoteliers under a common mission and name, but is also expected to favourably impact guest trial and brand awareness throughout the company’s portfolio. “As the leader in midscale and economy lodging, the Wyndham name has become synonymous with making hotel travel possible for all,” said Barry Goldstein, Executive Vice President and Chief Marketing Officer, Wyndham Hotel Group. “This new designation for our brands is a celebration of the accomplishments we’ve made in our mission to make travel possible for everyone, revolutionising Wyndham Rewards and elevating our brands through a laser focus on quality, technology, and sales and marketing,” he said. The updated brand names and logos will appear across Wyndham’s digital placements from brand websites to mobile sites and third-party listings.

Global hospitality major Wyndham Hotel Group is looking to add 40 new hotels in India by 2020 as part of its expansion plans in the country. The company currently has 35 operational hotels with 3,258 rooms under the Ramada, Ramada Encore, Howard Johnson and Days brands in India. “We aim to have 75 operational hotels in India by 2020 and plan to further expand our footprint in other high potential countries in the region by exploring new opportunities,” Deepika Arora, Eurasia Regional Vice President, Wyndham Hotel Group. Emphasising that India is a key market for the Group, she said the company is also planning to introduce some new brands in the coming years such as Hawthorn Suites by Wyndham, Wyndham Grand and Wyndham in India. Wyndham Grand is scheduled to open in Bengaluru in 2020. Elaborating on the growth strategy, Arora said, “In India, as part of our development strategy, we look to provide global connectivity and brand recognition with further expansion into secondary and tertiary cities as well as leisure destinations.” The company’s upcoming openings will add leisure locations like Kasauli and Lonavala, pilgrim destinations like Tirupati and Dwarka in Gujarat and business locations like Ghaziabad, Trivandrum, Bhubaneswar among others, she added. Wyndham Hotel Group has two global business models but it primarily follows franchise models for its hotel brands although in many markets, the company also operates properties under management contract. In India, the company has largely grown through the franchise model, she added. “The franchise model has worked well for us and within a short time frame, we grew in India from eight hotels in 2010 to 35 operational hotels to date in 2018,” Arora said. When …

Wyndham Hotel Group has announced the addition of three new hotels under the Ramada and Ramada Encore brands to its India portfolio. In order to expand the brand across Eurasia, the recent additions at Kumbhalgarh (Rajasthan), Jalandhar (Punjab) and Lucknow (Uttar Pradesh) further strengthen Wyndham Hotel Group’s presence in the northern belt of the country. Wyndham Hotel Group now has 28 operational hotels in India and 36 hotels in the Eurasia region. “India is an integral part of Wyndham Hotel Group’s global growth strategy. The addition of these three hotels will broaden our footprint not only in the country but also in the region. Having enabled greater visibility of the Ramada brand to India’s growing foreign and domestic travellers, we hope to drive additional brand familiarity and increased loyalty this year,” said Deepika Arora, Regional Vice President, Eurasia, Wyndham Hotel Group. Ramada Resort Kumbhalgarh (Rajasthan) opened on December 22, 2016, while Ramada Encore Jalandhar (Punjab) opened on December 23, 2016. The company also opened Ramada Lucknow (Uttar Pradesh) on December 26, 2016