Tag Archives: Yas Island Abu Dhabi

The “Greatest Of All Trips,” a unique, out of the box IP that was brought to life with two of the most renowned brands! EaseMyTrip.com and Yas Island, Abu Dhabi – the leading leisure and entertainment destination in the Middle East region are teaming up to deliver an unparalleled travel experience. This innovative campaign features 30 of India’s top content creators engaging in thrilling challenges across Yas Island’s award-winning theme parks. These creators explore the destination’s exceptional attractions, while creating compelling content and facing challenges to inspire Indian travellers to explore the destination as a memorable experience. By combining EaseMyTrip’s expertise in travel with Yas Island’s premier offerings, this partnership presents exclusive packages designed to elevate the Yas Island adventure. Designed to offer an unforgettable journey blending excitement with adventure, the campaign is set to redefine destination marketing! The challenges undertaken by the creators will be presented in an engaging episodic series on the YouTube page of Yas Island, which will inherently build audience interest, excitement and engagement over time. Each episode will showcase the participants’ originality, skills, and experiences as they navigate through Yas Island’s thrilling attractions, one activity at a time. The series will end with crowning one ultimate winner who would showcase exceptional content creation abilities, creativity, talent, problem solving skills and would best capture the essence of Yas Island’s world-class offerings. Adding star power to the campaign is celebrity host Sonu Sood, an acclaimed actor known for his significant contributions to Indian cinema and charitable efforts. Truly matching the superhero identity, his participation adds considerable prestige and appeal, enhancing the campaign’s reach and impact among Indian audiences. The series invites viewers on an exhilarating adventure through …

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi and a subsidiary of Miral and Department of Culture and Tourism Abu Dhabi (DCT) partnered to host 45 Indian leisure and MICE travel agents on a four-day familiarization trip to Abu Dhabi. The group was invited to be part of the glitz and glamour of the IIFA Awards along with discovering and participating in all of Abu Dhabi’s and Yas Island’s attractions. Yas Island,  one of the world’s fastest growing leisure and leading entertainment destinations hosted one of the grandest celebration of the Indian Cinema; the 22nd International Indian Film Academy (IIFA) 2022. The event took place at the Etihad Arena, the Middle East’s largest state-of-art indoor entertainment venue and was organized in collaboration with the Department  of Culture and Tourism—Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences. The trip saw the agents experiencing rides at Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi and Warner Bros. World™  Abu Dhabi to trying their hand at golf at Yas Links Abu Dhabi, venturing to Yas Mall for some shopping, appreciating the amazing artworks at the Louvre Museum, marvelling at historical landmark Qasr Al Hosn, the presidential palace Qasr Al Watan, and then visiting the largest mosque in the country, none other than the architectural masterpiece Sheikh Zayed Grand Mosque to learn about the Emirate’s culture. They had the opportunity to experience the best of hospitality as Yas Island has more than 2,000 rooms and suites across 10 hotels including the Hilton Abu Dhabi Yas Island. Located on the Waterfront, Hilton Abu Dhabi Yas Island features a 545-room and around 2000 sqm …

As the Ultimate Fighting Championship (UFC) returns to Yas Island Abu Dhabi for UFC 267, Abu Dhabi Showdown Week, the leading entertainment and leisure destination has unveiled staycation deals for visitors coming to see the latest and much anticipated bout, due to take place on October 30th, 2021 at Etihad Arena. With only limited number of packages available to purchase on Yasisland.ae, fans of UFC from across the UAE are encouraged to get into the fighting spirit and book quickly for action-packed experience. With UFC 267 having confirmed fighters including Blachowicz, Oleksiejczuk, Ankalaev, Volkov, and Li “Leech” Jing Liang expected to take place in the upcoming bout, the Abu Dhabi Showdown Week promises to bring thumping drama to Yas Island. Packages start from AED 1,380 for two people with two bronze tickets for UFC 267*. Upgrades are available in ticket category, ranging from Silver through to Floor – VVIP*. Guests can choose from a range of Yas Island’s iconic hotels* for a one-night stay with breakfast included – W Abu Dhabi – Yas Island, Hilton Abu Dhabi Yas Island, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island. Guests can choose to visit one of Yas Island’s leading theme parks – Ferrari World Abu Dhabi, Yas Waterworld, or Warner Bros. World™ Abu Dhabi – for only an additional AED 125 per person. For those looking to really up their UFC experience and enjoy a fully-loaded weekend, fight fans can also include attractions at Yas Marina Circuit, with karting, a venue tour, and …

Yas Island Abu Dhabi has launched the new marketing campaign ‘Stayin’ On Yas’, encouraging staycationers and vacationers to ‘break like you mean it’ in a brand new integrated roll-out.  Offering a glimpse of holiday promise, the campaign celebrates everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2 destination. Launched across social media and digital channels, the campaign was developed by creative agency Momentum UAE, with support from Dejavu and Starcom. The new campaign, ‘Stayin’ On Yas’, features three holiday-makers channeling the Bee Gees on a staycation like no other, as they experience the wide range of activities on Yas Island in style.  The re-imagined campaign is styled in the format of music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation. The campaign was inspired by a survey of 3,300 UAE residents revealed that the number one thing they were looking for in a staycation was being able to spend time with their family, with 37.1% sharing that they are seeking quality family time during their staycation.  Additionally, 42% of survey respondents stated that a great beach was a ‘must have’ during a …