Tag Archives: yoga

Sejoe Jose, Chairman- IATO Southern Region, shares that now the world is focusing a lot on Ayurveda and Yoga. “If the benefits of Ayurveda are showcased as a dedicated promotional campaign, I am sure wellness tourism will flourish in India. Ayush visa shouldn’t be for a limited period, but must be offered through e-visa format, so that the tourists can avoid any hassle.”

Rajiv Mehra, President, IATO, has said, “With yoga day being celebrated worldwide, India will come to the mind of everyone and publicity will be in favour of India as a destination for the same. The message will be loud and clear for India.”

Rupinder Brar, ADG, Tourism, has said that since there is a lot of interest and curiosity post-COVID on wellness tourism, “MOT will be expanding our footprint and we are in the process of making many more creative, campaigns and getting a lot more digital presence through social media for creating awareness for these products, which are truly India’s strength.”

G Kishan Reddy, Union Minister of Tourism, Culture will be leading the International Day of Yoga (IDY) Celebrations at Parade Grounds, Secunderabad in Hyderabad. The Chief Guest will be Vice President of India, M Vankaiah Naidu. The State Tourism Ministers, Shripad Yesso Naik and Ajay Bhatt, will be leading the celebrations at Churches and Convent of Goa and Wagah Border, Amritsar, respectively.

Ajay Prakash, President, TAFI, has said, “Yoga is India’s gift to the world. Wellness Tourism is one of the fastest growing segments of the industry and yoga occupies a very important place in the pursuit of wellness. The Covid pandemic brought mass tourism to a halt and as travel revives we can see a shift in the attitude of travellers – they are more focused and more discerning. India is uniquely placed as the home of three vital elements of wellness – yoga, Ayurveda and meditation, together they constitute a powerful magnet to attract the sensitive and ecologically aware tourist to our country.”

Powered by TravTalk, the Selling Happiness webinar on Tuesday, July 28, at 11 am will help agents understand how to make the best Indian itineraries inclusive of Yoga, wellness, spirituality, Ayurveda and meditation. To register for the hour-long session, log on to https://event.webinarjam.com/register/153/yy8npbg9 or email to jaspreet.kaur@ddppl.com or call +919650196532.

The Foreign Tourist Arrivals (FTAs) in India on medical visa during 2016 and 2017 were estimated at 4, 27, 014 and 4, 95, 056 respectively, registering a positive growth of 15.9 per cent, said KJ Alphons, Union Minister of State (I/C), Tourism in Lok Sabha recently. Medical Tourism holds immense potential for India. The Indian systems of medicines, viz. Ayurveda, Yoga, Panchakarma, Rejuvenation Therapy, etc., are among the most ancient systems of medical treatment in the world. The country can provide medical and healthcare of international standards at low costs. The Ministry of Tourism has taken various steps to promote Medical Tourism which inter-alia includes: launch of campaigns in the international markets including for medical tourism under the Incredible India brand-line; conducting roadshows, know India seminars. The Ministry also produces brochures, CDs, films and other publicity material for promotion of Medical & Health Tourism. Apart from it, Medical Tourism is being promoted across various social media platforms. Also, in order to provide dedicated institutional framework to take forward the cause of promotion of Medical Tourism, a national Medical and Wellness Tourism Board has been constituted. Department of Commerce and Services Export Promotion Council has launched a Healthcare Portal www.indiahealthcaretourism.com, as a single source platform providing comprehensive information to medical travellers on the top healthcare institutions in the country in various languages. The e-tourist visa regime has also been expanded to include medical visits. Medical and Medical attendant visa has been introduced to ease the travel process of Medical Tourists. The maximum duration of stay in India under the e-Medical visa is six months.  

Addressing delegates during the inaugural ceremony of 14th CII Annual Tourism Summit in Delhi, KJ Alphons, Union Minister of State (I/C) Tourism, said that tourism is the future of India. “Tourism is the future of the country. Foreign tourist arrivals (FTAs) have gone up by 14 per cent, while the global figures were at 7 per cent. Approximately, 84 million people are currently employed by the tourism industry across the country,” he said. Suggesting ways to keep tourists for longer in the country, he said, “We are also thinking in terms of further visa reforms. I think Yoga and Ayurveda are the two things that can bring wellness and help us to keep tourists for longer in our country. Tourism is about jobs, money and bringing the world together. We have ambitous targets and we all can achieve them together.”

Guidelines for wellness and yoga tourism in India will be released on June 21 on the occasion of International Yoga Day while the policy for medical tourism in India will be announced in three to four weeks subsequently, informed Mahesh Sharma, Minister of State (Independent charge) for Tourism and Culture, Government of India. This was announced during the third meeting of the National Medical and Wellness Tourism Promotion Board (NMWTPB) where members of the board discussed ways to improve the structure of the policy and make it more comprehensive. Sharma said, “Medical and wellness tourism plays a major role in overall growth of tourism. India offers some very intricate treatments at one sixth the cost in comparison to many countries; have the best professionals and the most acclaimed paramedical staff. To harness the potential of this segment, we are going to divide the segment in two phases. On June 21 we will release the guidelines for wellness centers, spas and yoga centers for tourism purposes. We have asked the members of the Board for suggestions to prepare a draft Medical Tourism Policy, which will be then reviewed and later released in a matter of three to four weeks. We are also working on a dynamic, interactive web portal which will be one stop shop for medical value travel needs. The purpose is to standardise the rates of various services, provide a list of medical tourism providers and offer a single window system to medical and wellness tourism in a transparent manner.” Rashmi Verma, Secretary, Ministry of Tourism, Government of India, added that generally medical and wellness tourism are seen as separate entities but the NMWTPB is a landmark committee where …