Tag Archives: Yusuf Poonawala

As a part of its 260 years’ celebration, Cox & Kings’ Bharat Deko held its first-ever Partner’s Meet with its vendors from across India. Hoteliers, transporters and other suppliers, who have long been partnered with Cox & Kings, participated in the meet. The domestic wing of Cox & Kings, Bharat Deko had organised the event for its panel of partners and suppliers to recognise their support and performance. The event served as an opportunity for both suppliers and the operational staff to interact with each other who otherwise are connected digitally. Bharat Deko also conducted an orientation presentation to familiarise the partners with its ethos, policies, achievements and new plans. Speaking about the event, Yusuf Poonawala, Head, Bharat Deko said,” The Partner’s Meet reiterates our efforts in acknowledging our supplier’s commitment to our brand. They are our important stakeholders who encourage us to be further innovative by offering us their timely and commendable service. While the oldest travel brand Cox & Kings is turning 260 years, we wish to have our partners to be a part of the celebration”

Cox & Kings announced the ‘Free Fly to Kashmir’ packages in its bid to promote Kashmir Tourism under its domestic brand ‘Bharat Deko’. The initiative offers free airfare ex New Delhi, thus making the package attractive. ‘Glorious Kashmir’ and ‘Kashmir Delight’ are the two packages announced for travellers. The special packages were formally launched by Mahmood Ahmad Shah, Director Tourism, Kashmir along with Yusuf Poonawala, Senior Vice President, Cox & Kings at the Nigeen Club, Srinagar. The packages that span for a week have been specially crafted to offer a holistic Kashmir experience with price starting from only Rs 22,099. The Free Fly tours will allow the tourists to explore Kashmir’s nature, local culture and history. Sonamarg, Thajwas Glacier, Pahalgam, Awantisvamin and Betaab Valley are a few of the many sites that have been included in the tour. Poonawala said,”Kashmir is on the priority list of travellers. This offer will further boost tourist influx into Kashmir.” Bharat Deko has also created theme-based videos besides other marketing materials to promote the snow-state of India. The package offer is valid for travel period January 1 to June 30, 2018.