TCI inaugurates Thomas Cook Mini in Rudrapur

Thomas Cook (India) has chosen Rudrapur for the launch of its ‘Thomas Cook Mini’ in Uttarakhand-a strategic deployment of small technology assisted outlets to aggressively harness the growth potential emerging from India’s Tier III markets like Rudrapur. The Thomas Cook Mini outlet at Rudrapur was inaugurated Tilak Raj Behad, Chairman of Uttarakhand State Seed and Organic Production Certification Agency and former Cabinet Health Minister, Govt. of Uttarakhand, in the presence of Ambreesh Rastogi and Ankul Kumar, Associate Vice Presidents, Foreign Exchange, Thomas Cook (India) Ltd. Thomas Cook India’s internal research having highlighted the powerful growth potential of Rudrapur (a significant source market for Foreign Exchange segments of Overseas Study/Students, Outward Remittances and Prepaid Cards), the Company conceptualised a strategy of small technology assisted outlets to rapidly penetrate this underserved market, and hence the launch of its innovative Thomas Cook Mini. The Thomas Cook Mini outlet at Rudrapur has been designed optimising space and will be manned by a 2 member team, equipped with technology via mobile devices/tablets for seamless online connectivity to central systems, thus facilitating quick customer transactions.