The 36th Indian Association of Tour Operators’ Annual Convention opens today at The Leela Gandhinagar, in Gujarat

The convention will be held till December 19, 2021, with the theme “BRAND INDIA- The Road to Recovery.” The delegates will deliberate on strategic issues that have impeded tourism in the past 18 months and have discussion with eminent experts on tourism and the nascent elements of the marketing mix that will position the participating states on the global tourism canvas in the New Normal.