The Lux Hotels has tied up with Red Titanium, a social media marketing company, to offer digital auditing. Bhupesh Kumar, Director, The Lux Hotels says, “Other than social media marketing, Red Titanium also does online audit for properties and I thought why not do it for our members and see how it works. They are generous to have offered to do the audits free of cost for some of our members. The audit has been done for some of the members which will help them to understand where they stand in the social media scenario.” Amit Solomon, Managing Partner, Red Titanium says, “If we first do it free of cost that will catch people’s interest and bring down their apprehensions about going digital.”