Thomas Cook (India), along with its Group Company SOTC Travel Ltd., jointly launched ‘Assured’ – a comprehensive program to safe travel in the COVID-19 era, and the companies have partnered with Apollo Clinics for the same. Thomas Cook India and SOTC took customer opinion to understand their concerns and priorities when it comes to travel in the light of the COVID-19 pandemic. A significant 75% of the respondents of the Thomas Cook India & SOTC Holiday Readiness Survey stated that health & safety was their overriding concern. To build confidence that it is safe to travel again, the companies have worked jointly with partners across the travel eco-system to create the Thomas Cook & SOTC Assured program, that ensures meticulous health and safety protocols – at every stage of the customer journey – from the various contactless booking processes, safe physical outlets & processes at the sales/servicing pre tour stage, as well as the on-tour stage. Madhavan Menon, Chairman and Managing Director, Thomas Cook India said, “Across Thomas Cook India & SOTC, our customers have been clear that health, hygiene and safety is their prime concern when it comes to travel in the COVID-19 era. Hence, our teams have spent a significant time at the drawing board and worked jointly with key travel partners/stakeholders to create this very comprehensive initiative. I am proud today to launch of The Thomas Cook & SOTC Assured Safe Travel Program, in association with Apollo Clinics – the most respected brand in the healthcare sector, to jointly set a benchmark for customer safety in this new normal for travel.”