Tourism Breaking News
Thomas Cook (India) inaugurated a new Gold Circle Partner (franchise) outlet in Edappally, Kochi to capitalise on the strong and growing travel opportunity from the region. The outlet was inaugurated by P Rajiv, Minister for Industries, Law and Coir, Government of Kerala. Kerala has witnessed a 35% uptick in travel demand compared to pre pandemic levels and this expansion augments Thomas Cook India’s distribution and reach in Kerala, to 13 consumer access centres: 11 owned branches and 2 Gold Circle Partner (franchise) outlets. In addition to serving the financial hub of Edappally, the outlet will also serve as a hub for nearby residential and business areas of Aluva, Angamaly, Vyttila, Perumbavoor and Palarivattom.
In the new age of travel, customers are understandably seeking the guidance and reassurance of holiday experts and Thomas Cook India’s internal survey reiterates the same, with a significant 77% of respondents stating that they require guidance from a holiday expert. To help customers with their travel plans and requirements, Thomas Cook India has opened a Gold Circle Partner (franchise) outlet in Edappally, Kochi.
Thomas Cook’s strategic omnichannel model offers extensive touchpoints to customers: India’s largest retail holiday network of 135 outlets and B2B distribution (across its owned stores, Partner franchise outlets and Preferred Sales Agents) coupled with the Company’s website, call centres and Holiday app.
With the upcoming summer holidays, consumers from Kerala are displaying a strong travel desire for both domestic and international destinations. Favourite Indian locales include Kashmir, Leh Ladakh, Uttarakhand, Himachal Pradesh and the North East. Spiritual tourism has been witnessing an uptick and favourites include Char Dham and Amarnath Yatra. Closer to home international destinations like Thailand, Singapore, Malaysia, Indonesia, Dubai, Abu Dhabi, Oman, Maldives and Mauritius are driving demand. Additionally, long/mid-haul favourites include Switzerland, France, Austria, Finland, UK, Turkiye, Egypt, Australia, New Zealand and USA (for visa holding customers). New emerging destinations include Vietnam, Cambodia, Baku and Almaty.
Key segments driving growth from Kerala include families, seniors, professionals, local trade associations and business travellers. Thomas Cook’s Digital First focus has resulted in a significant drop of approx. ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, the Company offers attractive rates, unbeatable deals and a host of engaging experiences.
