Thomas Cook India launches no cost EMI-powered innovative ‘Holiday Basket’

Thomas Cook (India) has launched Holiday Basket – an innovative EMI-powered holiday solution, offering Indian travellers inflation-proof credit based holidays. Thomas Cook India’s data reveals an upwards of 30% demand from young travellers between the age group of 25 – 35 years, who believe in instant gratification even in travel; and through the launch of holiday Basket, it aims to tap into these growing aspirational travel demands. According to recent reports, demand for personal loans for travel purposes grew by 55%, out of which 85% are millennials. A recent survey by Thomas Cook India further validated the strong potential of EMIs for travel, reporting a healthy double digit growth in enquiries from customers across various subsets, especially India’s millennials and middle-class segment. Interestingly, Thomas Cook India’s internal data reveals two key insights on travel trends amongst Indians: 1) a growing aspiration to travel twice in a year with one international long haul vacation and one domestic short haul vacation; and 2) the most preferred domestic destinations for a first time traveller include Andaman, Kerala, Ladakh, Goa, Himachal and the North East, and Bhutan, Thailand, Singapore, Mauritius, Dubai, Bali, Phuket, and Sri Lanka, as international choices.