Tourism Fiji announces Ileana D’Cruz as brand ambassador for India

Tourism Fiji has appointed actor Ileana D’Cruz as its brand ambassador for the India market. Following a successful collaboration with the Bollywood celebrity in 2017, Tourism Fiji now aims to showcase more of its offerings to travellers from India through more engagements with her. As part of this engagement, D’Cruz will be travelling to Fiji in April this year to experience more activities. For year ending December 2017, Fiji saw 30 per cent increase in arrivals from India as compared to 2016.
Faiyaz Siddiq Koya, Fijian Minister for Industry, Trade, Tourism, Lands and Mineral Resources, said, “India is a key emerging market for Fiji and we have been receiving steady positive growth in visitor arrival numbers from India over the past five years. Fiji and India share an age old connection with over 40 per cent of Fiji’s population being of Indian origin. With D’Cruz as our brand ambassador, we hope to get more Indians to come and experience the diverse culture of our island country.”