Tourism Minister inaugurates India pavilion at WTM London

Dr. Mahesh Sharma, Minister of Tourism and Culture (I/C), Government of India, inaugurated the Incredible India pavilion at World Travel Market London 2016, along with Vinod Zutshi, Secretary-Tourism, Government of India, and Ashok Chandra Panda, Minister of State for Tourism & Culture, Government of Odisha. Dr. Sharma also launched the official website of Incredible India Global Tourism Mart, scheduled from Feb 1-4, 2017, in New Delhi. India is also looking to reposition its tourism offer. During the press conference organised by India Tourism at WTM, Vinod Zutshi, Secretary, Ministry of Tourism India, said that his government was prioritising tourism by investing in the public infrastructure in order to facilitate specific tourism investments from the private sector. Some key areas which India Tourism will focus on include India’s luxury portfolio stretching from the royal fortresses to Goa and Kerala offering ‘barefoot’ luxury. MOT has also identified cruise tourism and MICE as two niche products available in India for 2017, said Zutshi. The e-Tourist Visa scheme which was introduced to 113 countries globally in August 2015 will be further promoted by India Tourism as a major incentive for travel in 2017. The Ministry is hopeful that the lesser-known but stunning regions off the beaten track will be the next port of call for travellers who have enjoyed the Golden Triangle. For India Tourism UK, North East Indian region will be in special focus and be greatly promoted. India’s long-standing relations with the UK will be focus of much festivity in 2017, the year that marks the 70th anniversary of Independence. Plans will be announced later in 2016 but are set to witness some famous British faces who are known for their love of India and are looking to share the messages of India Tourism UK.