Tourism sector suffers from very low margins: Meenakshi Sharma

Meenakshi Sharma, DG, Tourism, has said that a lot of people in the tourism sector suffer from very low margins. “This raises the question whether we are selling ourselves too cheap or the services are not as promised. This makes it difficult to survive because there is not much scope left amidst too much competition. How do we assure travellers that India is not a destination of extremes — that we have the best luxury products but at the same time have something that can be sold much cheaper.”