Trade engages in training to ensure survival: Travel Consul

A recent survey by Travel Consul, the leading international travel marketing alliance, reveals that to ensure their survival amid the COVID-19 pandemic, most travel trade stakeholders in India (43%) have had to adjust their business model to changing times by focusing more on training programmes (40%) and investing in technology for enhancing both product and customer service (35%). Stakeholders have resorted to improving their current products, designing new products, examining new destinations as well as audiences, and strengthened customer service while even improving the supply base.