Travelport has announced a strategic long-term collaboration with Amazon Web Services (AWS) to use advanced cloud technology to accelerate the digital transformation of retailing in the travel industry. This deal, which brings together globally renowned expertise in travel technology, cloud technology, and hyper-personalised retailing, will focus on optimising Travelport’s recently launched next-generation platform, Travelport+. It will also drive innovation in travel merchandising with the launch of a new accelerator program that will incorporate talent from tech start-up community. “The travel industry has struggled to keep up with the pace of change in digital retail. This landmark collaboration is specifically designed to address just that. AWS’s retail heritage makes them uniquely qualified to optimize digital retail platforms, simplify complex environments, and enable game-changing innovation in the travel retailing space. With AWS as our preferred cloud partner, we are going to create a simpler, smarter, and better future for travel retailing,” said Greg Webb, Chief Executive Officer at Travelport.