Global assistance and travel insurance provider, TrawellTag Cover-More has announced a partnership with GoAir India wherein the insurance provider will offer specialised travel assistance services including insurance for GoAir passengers opting for domestic travel. The association rides on Cover-More’s upgrade of their proprietary optimisation platform, ‘Impulse’ which works in real time to offer travel protection plans matching the customer’s profile based on the details provided while booking tickets. Cover-More’s expertise has enabled it to serve clients like Malaysia Airlines, Air New Zealand & Virgin Atlantic. This alliance perfectly marries with GoAir’s motto of ‘Fly Smart’ that is aimed at offering passengers a holistic, quality-assured, and time-efficient service through value for money in fares and services. Dev Karvat, MD & CEO, TrawellTag Cover-More, said “’Impulse’ is the key to our new strategic partnership as it not only equips the travelers with holistic travel protection but also enables our client to enhance ancillary revenue though an agile online technology. Indians are gradually realizing the risks of travelling even within the country and service providers have taken up the onus of educating travellers and ensuring they travel smart and safe.” He added that TrawellTag Cover-More has upgraded its team and infrastructure to provide dedicated support to GoAir in product innovation, claims management and emergency assistance.